Integrate transaction data from e-commerce, POS and transaction systems to better understand your customers and their shopping preferences. Use the knowledge of all purchases and create dynamic customer segments to fully adapt your communication to their activity and automate messages based on their transactions even more precisely.
Use Online & Offline data to:
build a complete, 360° customer profile
generating 1-to-1 and AI & Machine Learning product recommendations
create dynamic customer segments that group contacts in real-time based on their purchasing activity
support the ROPO and inverted ROPO effect
react to a changes in purchase activity thanks to RFM automation
raising service standards in a stationary store, by displaying the customer's behavioral profile on the POS screen
Areas of use
up and cross selling campaigns
increasing website conversion
personalization of mass campaigns
Beacons for offline tracking
Integration with Beacon technology enriches monitoring of potential and actual client behavior with their interactions from real world.