Personalized Website Content – Marketing Automation & E-mail Marketing

Key Features

Use the data about your visitors' preferences and profiles to help them find what they came for. Adjust your website to each individual contact in real-time.

Fully personalize your website graphics and message to visitor profile and segments

Measure results with advanced analytics

Display livechat, popups and forms to the right person, at the right time

Dynamically adjust discounts and pricing to address customer value

Create personalized forms and landing pages without IT using drag&drop wizards

Show personalized banners instead of general offer

Use A/B/X tests to optimize your campaigns

Use intelligent product recommendations to target visitors with 1-to-1 offers

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Personalized Website Content

With SALESmanago Marketing Automation system you can turn your website into a channel of communication between you and visitors to your web page, which may now automatically respond to their needs. It is possible to dynamically personalize the content displayed on the web page depending on which user currently visits it. Matching the page content with the user is possible for both anonymous as well as identified users.

Available features

Text and graphical banners

Product banners (eCommerce recommendations)

Contact forms

Dynamic banners on your website run by automation rules

Coupon download forms

Materials download forms

Landing page / target web page generator

Dynamic personalized script generator

Free modification of your web page for better match with the visitor’s profile

Effects of use

More contacts acquired from your website

200% increase in the number of conversions on personalized contact forms

More clicks on your web page and more returning users

Significant decrease in bounce-rate

Shorter time the user needs to retrieve required information

Longer time the user spends on you web page

More about Website Personalization

Real-time content personalization

The module enabling tracking visits to your website in real-time delivers information on current behaviour of users who are visiting your web page.

Responsive content wizards

SALESmanago Marketing Automation provides the customers with responsive content wizards that allow preparing e-mails, contact forms and landing pages.

A/B/X Testing Engine

With SALESmanago Marketing Automation software you can prepare and run A/B/X testing of your dynamic content.