Power of Customer Insights

Transform raw data into meaningful connections and drive business growth with our Audiences modules. Harness the full potential of your customer interactions and create experiences that resonate, convert, and keep your customers coming back for more.

Create actionable 360-degree customer profiles from multiple data sources

  • Collect and unify data from website, mobile, offline, email, sms touchpoints, and more

  • Manage structured & unstructured data with a single customer identifier

  • Oversee consent for privacy protection & 100% GDPR compliance

  • Monitor and analyse website visitor behaviour, seamlessly integrating it with your other data sources, including eCommerce data

Segment Contacts based on behavioural, demographic, and transactional data for precisely targeted campaigns

  • Create real-time segments based on demographics

  • Target Contacts based on their online activity

  • Reach Contacts with specific email interactions

First-party data collection tools help improve customer profiles, enhance personalisation, and ensure compliance

  • Gather ethical, zero-party data with full user consent

  • Personalise experiences based on customer preferences

  • Respect and honour user privacy and data choices

Use visitor website behaviour insights to drive engagement, including personalised web push notifications

  • Target anonymous visitors using website and interaction data

  • Analyse traffic from both anonymous and monitored visitors

  • Boost conversions by engaging with anonymous users effectively

Analyse transactional data to identify high-value customer segments

  • Identify top customers by Recency, Frequency, and Monetary value

  • Tailor marketing efforts to high-value segments

  • Boost retention by focusing on key customer groups

Increase digital advertising effectiveness with ad audience segmentation based on customer profile data

  • Optimise targeted groups with Google Ads integration

  • Improve ad efficiency by refining audience segments

  • Maximise ROI by targeting the most relevant users

Do you need help with choosing the right package?

Increase customer LTV with Loyalty Program for segmentation, gamification and rewards

  • Quickly build customised Loyalty Programs with advanced points and tiers

  • Increase customer engagement and retention through personalised rewards

  • Analyse and optimise Loyalty Program performance using detailed insights

Optimise social media audience targeting to increase engagement and reach

  • Identify and target the most relevant customers for your Facebook and TikTok campaigns

  • Improve ad outcomes by focusing on precise audience segments

  • Maximise ROI by allocating ad spend to the most effective customer groups

Use real-time data for dynamic segmentation to increase relevance and engagement

  • Build contact segments using real-time, detailed transactional data like purchase value, categories, and cart details

  • Group customers based on specific behaviours for precise targeted marketing and increased engagement

  • Use real-time customer profile-based insights to refine and personalise contact segments

Turn Your Customer Data into Growth

Power Your Growth with Deep Customer Insights


Supercharge Customer Acquisition with Unified Data And AI-Driven Insights

Built on a robust Customer Data Platform (CDP) foundation, our solution seamlessly integrates data from various sources, creating a comprehensive 360-degree view of your customers.

Leverage our simple data integration tools to unify customer information across touchpoints, enabling precise targeting. Our AI-powered predictive analytics go beyond traditional segmentation, forecasting contact behaviour and responses to supercharge your acquisition efforts.

Boost Conversions with Personalised Experiences And Zero-party Data

Our easy-to-use, no-code tools empower you to capture valuable zero-party data, building richer customer profiles that fuel precise, dynamic segmentation.

This granular understanding of your audience allows for tailored product recommendations and personalised messaging across all channels, significantly increasing the likelihood of conversion. By leveraging our eCommerce-specific targeting capabilities, you can create customised client segments that respond to real-time behaviour, ensuring your offers always hit the mark.

Elevate Customer Engagement And Loyalty for Long-term Success

Our data-driven loyalty solutions are designed to keep customers coming back, fostering deep, long-lasting relationships with your brand. By unifying customer data and leveraging AI-powered insights, you can create highly engaging, personalised experiences across all touchpoints.

With precise targeting and customisable segments, you can deliver relevant content and offers that keep customers engaged throughout their lifecycle. Plus, our data export options facilitate seamless integration with your existing business intelligence tools, ensuring you have a holistic view of customer engagement across your entire ecosystem.