Power of Customer Insights

Transform raw data into meaningful connections and drive business growth with our Audiences modules. Harness the full potential of your customer interactions and create experiences that resonate, convert, and keep your customers coming back for more.

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Zero-party Data Centre

Objective: Build customer intimacy based on trust and preference personalisation

  • Ethical Data Collection

    Gather zero-party data transparently with full user consent

  • Customised Personalisation

    Tailor experiences based on individual customer preferences

  • Privacy Assurance

    Respect and honour each user's privacy and data choices

Anonymous Visitors

Objective: Accurately analyse anonymous visitors to understand their needs and expectations

  • Targeted Engagement

    Leverage website and interaction data to connect with anonymous visitors

  • Comprehensive Traffic Analysis

    Analyse data from both monitored and anonymous visitors for deeper insights

  • Conversion Optimisation

    Increase conversions by effectively engaging with anonymous users

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RFM Segmentation

Enhance your customer service and campaigns with our AI Sidekick—a cross-platform AI assistant that optimises your work on the SALESmanago platform. Equipped for:

  • Email Design Studio

    Identify top contacts by recency, frequency, and monetary value

  • Mobile Marketing and Web Push notifications

    Tailor marketing efforts to high-value segments

  • Pop-ups

    Boost retention by focusing on key customer groups

Google Custom Audiences

Increase efficiency of Ad Networks by optimising targeted groups

  • Email Design Studio

    Gather ethical, zero-party data with full user consent

  • Mobile Marketing and Web Push notifications

    Personalise experiences based on customer preferences

  • Pop-ups

    Respect and honour user privacy and data choices

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Do you need help with choosing the right package?

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Loyalty Programme

Utilise a loyalty programme to increase customer retention

  • Customisable Loyalty Programmes

    Quickly create tailored loyalty programmes with advanced points and tier options

  • Personalised Rewards

    Enhance customer engagement and retention with customised rewards

  • Performance Optimisation

    Analyse and improve loyalty programme effectiveness with in-depth analytics and insights

Facebook & TikTok Advertising

Maximise ROI from Facebook and TikTok ads

  • Precise Audience Selection

    Identify and target the most relevant customers for your Facebook and TikTok campaigns

  • Enhanced Ad Performance

    Improve ad outcomes by focusing on well-defined audience segments

  • ROI Maximisation

    Maximise ROI by allocating ad spend to the most effective customer groups

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Dynamic Transactional Segments

Build contact segments based on transactional data

  • Data-driven Segmentation

    Create contact segments using detailed transactional data, including purchase value and cart details

  • Behaviour-based Grouping

    Cluster customers based on specific transaction behaviours for more targeted marketing

  • Statistical Segmentation

    Build and refine segments using aggregated eCommerce statistics

Turn Your Customer Data into Growth

Power Your Growth with Deep Customer Insights

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Supercharge Customer Acquisition with Unified Data And AI-Driven Insights

Built on a robust Customer Data Platform (CDP) foundation, our solution seamlessly integrates data from various sources, creating a comprehensive 360-degree view of your customers.

Leverage our simple data integration tools to unify customer information across touchpoints, enabling precise targeting. Our AI-powered predictive analytics go beyond traditional segmentation, forecasting contact behaviour and responses to supercharge your acquisition efforts.

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Boost Conversions with Personalised Experiences And Zero-party Data

Our easy-to-use, no-code tools empower you to capture valuable zero-party data, building richer customer profiles that fuel precise, dynamic segmentation.

This granular understanding of your audience allows for tailored product recommendations and personalised messaging across all channels, significantly increasing the likelihood of conversion. By leveraging our eCommerce-specific targeting capabilities, you can create customised client segments that respond to real-time behaviour, ensuring your offers always hit the mark.

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Elevate Customer Engagement And Loyalty for Long-term Success

Our data-driven loyalty solutions are designed to keep customers coming back, fostering deep, long-lasting relationships with your brand. By unifying customer data and leveraging AI-powered insights, you can create highly engaging, personalised experiences across all touchpoints.

With precise targeting and customisable segments, you can deliver relevant content and offers that keep customers engaged throughout their lifecycle. Plus, our data export options facilitate seamless integration with your existing business intelligence tools, ensuring you have a holistic view of customer engagement across your entire ecosystem.