Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Welcome to SALESmanago Content Hub - your one-stop shop for all things digital marketing
Latest Posts:
September 29, 2025
Avoid Post-purchase Black Hole with Use of Innovative Marketing Automation
The single most expensive word in the marketing dictionary is "acquisition." We invest enormous resources like time, budget, and creative energy, into driving that first purchase. Yet for a huge number of businesses, the moment a customer clicks "buy," they fall into a "post-purchase black hole": an anxious silence filled with generic tr...
September 23, 2025
The September Syllabus Change: Are You Ready for New Trends?
Forget everything you thought you knew. That familiar September feel of a fresh start is a lovely notion, but for those of us in digital marketing, the lesson is clear: School is never out. The curriculum is being rewritten on the fly, and the only way to thrive is to be a student forever.Welcome to the Digital Marketer's World, a place where learning ne...
September 23, 2025
Marketers Confident in MarTech But Almost All Still Underutilise Key Features, Survey Reveals
New research from SALESmanago finds almost all (99%) marketers say there are capabilities in their martech stack that they’re not using, while the majority (62%) say they only use 50%-75% of available featuresNearly half of marketers (47%) feel time and capacity constraints leave them barely coping with their workloads, while just...
Latest Growth Hacks:
.png)
September 22, 2025
#Growth Hack Series: The Bot Click Epidemic—Are You Wasting Your Marketing Budget on Inflated Data?
For any data-driven marketer, there's a growing, invisible threat that is quietly undermining your success: bot traffic. You celebrate a campaign with a fantastic open rate, only to see no corresponding lift in sales. You build a segment of "highly engaged" users, but your follow-up offers fall flat. The problem isn't necessarily your strategy; it...
September 19, 2025
#Growth Hack Series: How to Use Lead Scoring to Predict and Prevent Customer Churn
For any eCommerce marketer, one of the most frustrating challenges is the "silent churner." This isn't the customer who complains; it's the once-loyal advocate who slowly disengages, drifting away quietly until their absence is only noticed in a quarterly report. By then, it's often too late.
August 11, 2025
#Growth Hack Series: 3 SMS Growth Hacks to Turn Conversations into Conversions
In the relentless pursuit of customer retention, many ecommerce brands treat SMS marketing like a megaphone: a tool for one-way, impersonal broadcasts. This approach, a monologue from brand to consumer, is actively costing you customers because in an era where connection is currency, talking at your audience instead of with them creates a 'rete...
From our Leaders:
September 11, 2025
The Black Friday Marathon: 3 Strategies To Win The Holiday Season without Sacrificing Your Margins
The traditional BFCM playbook has been simple: Treat it as a frantic, 48-hour sprint of deep, store-wide discounts. This approach creates a brief, intoxicating spike in revenue, but it’s often followed by a painful hangover of crushed profit margins and an influx of one-time, deal-hunting customers who vanish by January.
September 5, 2025
Decoding the SALESmanago Growth Framework: A Conversation with Michael McNeal
Scaling an eCommerce business is one of the most complex challenges an online shop leader can face. While there's no shortage of marketing tactics, a clear, strategic roadmap for growth can feel elusive. To provide that clarity, we sat down with Michael McNeal, VP of Product at SALESmanago and the architect of our eCommerce
August 4, 2025
The Personalisation Penalty: The Revenue You’re Losing Without AI
If you are working in eCommerce or any other industry that deals with customers, you know it already. There's a revenue penalty, one that grows with every customer interaction that falls short of their expectations. I call it the Personalisation Penalty.
