Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
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Latest Posts:
August 11, 2025
3 SMS Growth Hacks to Turn Conversations into Conversions
In the relentless pursuit of customer retention, many ecommerce brands treat SMS marketing like a megaphone: a tool for one-way, impersonal broadcasts. This approach, a monologue from brand to consumer, is actively costing you customers because in an era where connection is currency, talking at your audience instead of with them creates a 'rete...
August 4, 2025
The Personalisation Penalty: The Revenue You’re Losing Without AI
If you are working in eCommerce or any other industry that deals with customers, you know it already. There's a revenue penalty, one that grows with every customer interaction that falls short of their expectations. I call it the Personalisation Penalty.
July 31, 2025
How to Actually Measure ROI from Personalisation in Marketing Automation
Proving the financial return on personalisation is one of the most sophisticated challenges in modern marketing. While the impact is often felt intuitively—in higher engagement and happier customers—translating that value into hard revenue figures is notoriously difficult. The problem lies in our measurement models. We are applying simple, campaign-based metri...
Latest Growth Hacks:
August 11, 2025
3 SMS Growth Hacks to Turn Conversations into Conversions
In the relentless pursuit of customer retention, many ecommerce brands treat SMS marketing like a megaphone: a tool for one-way, impersonal broadcasts. This approach, a monologue from brand to consumer, is actively costing you customers because in an era where connection is currency, talking at your audience instead of with them creates a 'rete...
July 30, 2025
Your Antidote to Choice Paralysis: AI Recommendations in Fashion eCommerce
Ever find yourself scrolling through an online shop, past hundreds of perfectly nice things, only to close the tab feeling utterly exhausted and having bought precisely nothing? You’re not alone. It’s a modern muddle the industry calls “choice paralysis,” and it’s turning the dream of the endless aisle into a bit of a nightmare. The key to fixing this and creating a ...
May 23, 2025
#Growth Hack Series with Product Collections: Turning Customer Behaviour into Sales
Want to truly understand what makes your customers tick? Then get ready, because Product Collections is your new go-to tool. This feature gives you a direct line to your customers' interests, turning that knowledge into real sales. Unlock deep personalisation and drive revenue with smart, automated campaigns that react to genuine customer intent. Learn h...
From our Leaders:
August 4, 2025
The Personalisation Penalty: The Revenue You’re Losing Without AI
If you are working in eCommerce or any other industry that deals with customers, you know it already. There's a revenue penalty, one that grows with every customer interaction that falls short of their expectations. I call it the Personalisation Penalty.
May 23, 2025
Bringing Happiness Principles into Online Shopping
We often talk about conversion rates, AOV, and CLV in the world of eCommerce. These metrics are undoubtedly important. But what if we shifted our focus slightly, drawing inspiration from a seemingly unrelated field … like the science of happiness?
April 23, 2025
Contextual Personalisation – The Foundation of Modern Customer Experience
For years, I've observed how personalisation has revolutionised eCommerce, influencing the way brands build relationships with customers. Delivering content and offers that cater to the individual needs of users has become crucial. However, the real game-changer in this field is contextual personalisation – an approach that gives Customer Experience an e...
