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Latest Posts:

Bringing Happiness Principles into Online Shopping
We often talk about conversion rates, AOV, and CLV in the world of eCommerce. These metrics are undoubtedly important. But what if we shifted our focus slightly, drawing inspiration from a seemingly unrelated field … like the science of happiness?

#Growth Hack Series with Product Collections: Turning Customer Behaviour into Sales
Want to truly understand what makes your customers tick? Then get ready, because Product Collections is your new go-to tool. This feature gives you a direct line to your customers' interests, turning that knowledge into real sales. Unlock deep personalisation and drive revenue with smart, automated campaigns that react to genuine customer intent. Learn h...

Trends: May Those 4 Be with You!
This May 2025, while Star Wars & Fantastic 4 might find themselves unexpectedly vying for eyeballs against the viral surge of 'Italian Brainroot,' the digital marketing landscape is bracing for its own major league showdown. We're witnessing a potent resurgence of traditional headaches now clashing with entirely novel threats. Is your strategy read...
Latest Growth Hacks:

#Growth Hack Series with Product Collections: Turning Customer Behaviour into Sales
Want to truly understand what makes your customers tick? Then get ready, because Product Collections is your new go-to tool. This feature gives you a direct line to your customers' interests, turning that knowledge into real sales. Unlock deep personalisation and drive revenue with smart, automated campaigns that react to genuine customer intent. Learn h...

Growth Hack Series: How to Supercharge Your Mobile Engagement
As mobile usage dominates the digital landscape, more eCommerce brands are asking: “How do we get users to re-engage, convert, and come back—without annoying them?” The answer? Thoughtfully timed, well-segmented mobile push and in-app notifications.

#Growth Hack Series: 5 Must-Try Tips to Ignite Your Website Visitor Engagement
Your website is often the first point of contact with potential customers. Are you making the most of it? It's not just about looking good; it's about creating an experience that captivates visitors and encourages them to connect with your brand. Let's dive into some actionable tips to boost engagement and turn those casual browsers into loyal ...
From our Leaders:

Bringing Happiness Principles into Online Shopping
We often talk about conversion rates, AOV, and CLV in the world of eCommerce. These metrics are undoubtedly important. But what if we shifted our focus slightly, drawing inspiration from a seemingly unrelated field … like the science of happiness?

Contextual Personalisation – The Foundation of Modern Customer Experience
For years, I've observed how personalisation has revolutionised eCommerce, influencing the way brands build relationships with customers. Delivering content and offers that cater to the individual needs of users has become crucial. However, the real game-changer in this field is contextual personalisation – an approach that gives Customer Experience an e...

From B2B to BwB: Why the Future Belongs to Brands That Build With, Not For, Their Customers
There’s a growing shift happening in how we sell, how we partner, and ultimately, how we grow. And it starts with a simple truth hiding in plain sight: People don’t want to be sold to—they want to build something with you.The classic B2B dynamic—where vendors pitch, buyers listen, and decisions are made in isolation—is breaking down. What’s emerging in its pla...