December 10, 2025
#Growth Hack Series: Master Hyper-segmentation and Campaign Speed with AI Sidekick
As an email marketer, your job is a tough one: trying to send the right message, to the right person, at the perfect moment. And reaching this goal is as hard as catching unicorns - you may do everything right, prepare for every possible condition, polish your segments and emails, and still miss the target. Mostly, because unicorns are magical beasts so you will need...
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November 13, 2025
#Growth Hack Series: Meet Your Customers Where They Are with Native WhatsApp Integration in SALESmanago
For eCommerce marketers there is just one and most fundamental question they ask themselves every day: how to reach our customers. The best teams have a whole arsenal of tools: email campaigns, website personalisations, mobile push or SMS messages. But there is one tool that, in skilled hands, can ...
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October 22, 2025
#Growth Hack Series: Turn Visitors into Customers with On-site Personalisation
You know the feeling: you spend weeks optimising your email and ad campaigns, driving high-quality traffic to your website, only to see conversion rates stagnate. The problem often isn't your traffic; it's the experience they have when they arrive. If your website treats every visitor the same, you're essentially letting your hard-won traffic fall thro...
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September 22, 2025
#Growth Hack Series: The Bot Click Epidemic—Are You Wasting Your Marketing Budget on Inflated Data?
For any data-driven marketer, there's a growing, invisible threat that is quietly undermining your success: bot traffic. You celebrate a campaign with a fantastic open rate, only to see no corresponding lift in sales. You build a segment of "highly engaged" users, but your follow-up offers fall flat. The problem isn't necessarily your strategy; it...
September 19, 2025
#Growth Hack Series: How to Use Lead Scoring to Predict and Prevent Customer Churn
For any eCommerce marketer, one of the most frustrating challenges is the "silent churner." This isn't the customer who complains; it's the once-loyal advocate who slowly disengages, drifting away quietly until their absence is only noticed in a quarterly report. By then, it's often too late.
August 11, 2025
#Growth Hack Series: 3 SMS Growth Hacks to Turn Conversations into Conversions
In the relentless pursuit of customer retention, many ecommerce brands treat SMS marketing like a megaphone: a tool for one-way, impersonal broadcasts. This approach, a monologue from brand to consumer, is actively costing you customers because in an era where connection is currency, talking at your audience instead of with them creates a 'rete...