The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.
Growth Hack Series: One Automation That Boosts CLV
When working in an eCommerce marketing team you have plenty of metrics to observe: AOV, CR, RPV, CAC, CTR, CPC and a few other cool sounding acronyms. But sometimes the most important data you need is hidden under simple questions. “How many first-time buyers became second-time buyers last month?” — and the room usually goes quiet.That silence is expe...
#Growth Hack Series: Avoid "Zero-result" Dead Ends Using AI Product Discovery
We have all been there. You have a specific image in your head: a mid-century modern armchair in teal velvet, or a dress with a very specific floral pattern. You go to an online store and type "blue chair" or "flower dress". The results? Hundreds of irrelevant items that force you to scroll for twenty minutes. Or worse: "No results found.&quo...
#Growth Hack Series: Master Hyper-segmentation and Campaign Speed with AI Sidekick
As an email marketer, your job is a tough one: trying to send the right message, to the right person, at the perfect moment. And reaching this goal is as hard as catching unicorns - you may do everything right, prepare for every possible condition, polish your segments and emails, and still miss the target. Mostly, because unicorns are magical beasts so you will need...
#Growth Hack Series: Meet Your Customers Where They Are with Native WhatsApp Integration in SALESmanago
For eCommerce marketers there is just one and most fundamental question they ask themselves every day: how to reach our customers. The best teams have a whole arsenal of tools: email campaigns, website personalisations, mobile push or SMS messages. But there is one tool that, in skilled hands, can ...
#Growth Hack Series: Turn Visitors into Customers with On-site Personalisation
You know the feeling: you spend weeks optimising your email and ad campaigns, driving high-quality traffic to your website, only to see conversion rates stagnate. The problem often isn't your traffic; it's the experience they have when they arrive. If your website treats every visitor the same, you're essentially letting your hard-won traffic fall thro...