November 28, 2025
Why MCP is the Key to Unifying the MarTech Stack and Scaling AI
The eCommerce landscape is clear: AI is the future of growth. But this promise is constantly being challenged by a single problem: fragmentation. We must shift from a situation where integrating two systems takes months of engineering work to where complexity is handled by the platform, and we can focus on business execution.
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November 13, 2025
#Growth Hack Series: Meet Your Customers Where They Are with Native WhatsApp Integration in SALESmanago
For eCommerce marketers there is just one and most fundamental question they ask themselves every day: how to reach our customers. The best teams have a whole arsenal of tools: email campaigns, website personalisations, mobile push or SMS messages. But there is one tool that, in skilled hands, can ...
November 7, 2025
Thulium’s Customer Centre is Now Fully Integrated with the SALESmanago Platform
Understanding customers is complicated. Their feelings, thoughts, and actions are individualistic and often unpredictable. Delivering the best possible experience is the core ambition of every eCommerce brand, and our aspiration is to deliver the platform that meets this ambition. For this purpose, in July 2025,
October 29, 2025
Setting the Standard: Why Security Leadership Matters in Your Lifecycle Engagement Platform
In the age of AI, hyper-personalisation, and the vast volumes of customer data required to power them, choosing a Lifecycle Engagement Platform (LEP) is one of the most critical strategic decisions a business can make. Beyond the bells and whistles of features and functionality, the non-negotiable foundation must be world-class security and unwavering legal complianc...
July 17, 2025
Forget 'Fling or Forever'... turn today's spark into tomorrow's sale
Your Marketing Automation Platform Is A Great Date But A Terrible Flirt?
April 23, 2025
#Growth Hack Series: 5 Must-Try Tips to Ignite Your Website Visitor Engagement
Your website is often the first point of contact with potential customers. Are you making the most of it? It's not just about looking good; it's about creating an experience that captivates visitors and encourages them to connect with your brand. Let's dive into some actionable tips to boost engagement and turn those casual browsers into loyal ...