October 24, 2025
Mastering Engagement in the Attention Economy
At our core, we all want to be seen, heard, and understood. We seek interactions with brands that truly know us, 'get' us, and understand our aspirations. This fundamental human need extends directly to how we engage with businesses. We crave relevance, value, and connection.
October 8, 2025
The End of the Segment: Your Next Big Competitor is the “Segment of One”
For any marketer who has built a career over the past two decades, the customer segment has been our most trusted tool. It was the engine that allowed us to move from the broadcast model of mass marketing to a more relevant, targeted approach, and for a long time, it was our primary competitive advan...
September 11, 2025
The Black Friday Marathon: 3 Strategies To Win The Holiday Season without Sacrificing Your Margins
The traditional BFCM playbook has been simple: Treat it as a frantic, 48-hour sprint of deep, store-wide discounts. This approach creates a brief, intoxicating spike in revenue, but it’s often followed by a painful hangover of crushed profit margins and an influx of one-time, deal-hunting customers who vanish by January.
September 5, 2025
Decoding the SALESmanago Growth Framework: A Conversation with Michael McNeal
Scaling an eCommerce business is one of the most complex challenges an online shop leader can face. While there's no shortage of marketing tactics, a clear, strategic roadmap for growth can feel elusive. To provide that clarity, we sat down with Michael McNeal, VP of Product at SALESmanago and the architect of our eCommerce
August 4, 2025
The Personalisation Penalty: The Revenue You’re Losing Without AI
If you are working in eCommerce or any other industry that deals with customers, you know it already. There's a revenue penalty, one that grows with every customer interaction that falls short of their expectations. I call it the Personalisation Penalty.
May 23, 2025
Bringing Happiness Principles into Online Shopping
We often talk about conversion rates, AOV, and CLV in the world of eCommerce. These metrics are undoubtedly important. But what if we shifted our focus slightly, drawing inspiration from a seemingly unrelated field … like the science of happiness?