September 30, 2025
Decoding the Ghosts: The Truth About AI Personalisation for Anonymous Visitors
It’s a persistent question in eCommerce boardrooms and marketing meetings: with the vast majority of website traffic being anonymous, is our investment in AI-powered recommendations going to waste?
September 30, 2025
Ready for the Rush? Top Black Friday 2025 Ideas for Your eCommerce Store
Forget the calendar! For eCommerce stores, the final sprint to Black Friday starts now. With consumers starting their holiday shopping earlier every year, the window for last-minute preparations is officially closing.
September 29, 2025
Avoid Post-purchase Black Hole with Use of Innovative Marketing Automation
The single most expensive word in the marketing dictionary is "acquisition." We invest enormous resources like time, budget, and creative energy, into driving that first purchase. Yet for a huge number of businesses, the moment a customer clicks "buy," they fall into a "post-purchase black hole": an anxious silence filled with generic tr...
September 3, 2025
Important Updates to Our Main Services Agreement Regarding the EU Data Act
As your trusted partner in growth, we are committed to staying ahead of the regulatory landscape to ensure your business is always compliant and competitive. In line with this commitment, we are proactively updating our Main Services Agreement (MSA) to align with the new EU Data Act.
August 26, 2025
Integrating Marketing Automation Tools: From Costly Chaos to a Cohesive Growth Engine
The modern marketing stack presents a paradox for business leaders: you've invested in a suite of powerful, best-in-class marketing tools, each promising to revolutionise a different part of your business. You have a brilliant tool for email, another for on-site search, and a third for customer support. Yet, despite the significant investment, they don't co...
August 18, 2025
The 8 Best AI Tools for Ecommerce to Drive Revenue and Retention
Walking into the world of AI tools for ecommerce feels a bit like being a kid in a sweet shop with unlimited pocket money. There are endless shiny options, from AI copywriters that promise perfect prose to chatbots that never sleep. But for a business leader, this excitement can quickly turn into a strategic headache.