December 23, 2025
9 Ways to Win Christmas Sales Without Becoming The eCommerce Grinch
There is something special in the air during December. It is a mix of festive anticipation and the low-level hum of anxiety. You wish for Christmas to arrive already and, at the same time, you know how much you need to do before the bliss of blanket laziness. But first - presents! The stakes are high: you are not buying objects, you express love. And you don’t have m...
December 15, 2025
6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and m...
October 27, 2025
How to Supercharge Every Stage of Your AI Lifecycle Marketing
Alright, let’s cut to the chase. Blasting out random campaigns? That’s old news. If you’re serious about growth, you need to think: Lifecycle Marketing. It’s about playing the long game, treating customers like actual humans, not just numbers on a spreadsheet. But how do you actually do that for thousands, maybe millions of people without losing your...
September 30, 2025
Decoding the Ghosts: The Truth About AI Personalisation for Anonymous Visitors
It’s a persistent question in eCommerce boardrooms and marketing meetings: with the vast majority of website traffic being anonymous, is our investment in AI-powered recommendations going to waste?
September 30, 2025
Ready for the Rush? Top Black Friday 2025 Ideas for Your eCommerce Store
Forget the calendar! For eCommerce stores, the final sprint to Black Friday starts now. With consumers starting their holiday shopping earlier every year, the window for last-minute preparations is officially closing.
September 29, 2025
Avoid Post-purchase Black Hole with Use of Innovative Marketing Automation
The single most expensive word in the marketing dictionary is "acquisition." We invest enormous resources like time, budget, and creative energy, into driving that first purchase. Yet for a huge number of businesses, the moment a customer clicks "buy," they fall into a "post-purchase black hole": an anxious silence filled with generic tr...