April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
April 3, 2026
Website Personalisation: Guide to 1-to-1 Experiences at Scale
Your eCommerce store shows the same homepage to everyone. A first-time visitor sees the identical hero banner as a returning customer who's bought three times this month. Someone browsing on mobile during lunch gets the same product grid as a person shopping from a laptop at midnight.You're leaving money on the table.
February 12, 2026
RFM Segmentation For eCommerce: What The Other Guides Don't Tell You
You've read the RFM segmentation guides. You get it. Recency, Frequency, Monetary Value. You understand that your best customers bought recently, buy often, and spend big. You've even tried building segments.So why is your email performance still flat? Why is retention stuc...
February 10, 2026
Love at First Click: How AI Personalisation Creates Instant Chemistry in eCommerce
Every mid-February, couples around the world start the same ritual: nervously searching for the perfect gift (preferably jewellery rather than a food processor but hey, whatever makes you tick!) expressing deep love to their other half, or at least a nice box of chocolates and flowers as an invitation to spend romantic time together. At the same time Valentine’s Day ...
September 4, 2025
The 4 Levels of Personalisation in Marketing Automation: Where Does Your Business Rank?
"Personalisation" is one of the most used words in modern marketing vocabulary, but also has no singular, universally applicable definition. It is often treated as a switch to be flipped on or off, a feature to be bought. The reality is that true personalisation is a moving target; it's a journey of increasing sophistication. Many businesses, eager to ...
July 31, 2025
How to Actually Measure ROI from Personalisation in Marketing Automation
Proving the financial return on personalisation is one of the most sophisticated challenges in modern marketing. While the impact is often felt intuitively—in higher engagement and happier customers—translating that value into hard revenue figures is notoriously difficult. The problem lies in our measurement models. We are applying simple, campaign-based metri...