September 4, 2025
The 4 Levels of Personalisation in Marketing Automation: Where Does Your Business Rank?
"Personalisation" is one of the most used words in modern marketing vocabulary, but also has no singular, universally applicable definition. It is often treated as a switch to be flipped on or off, a feature to be bought. The reality is that true personalisation is a moving target; it's a journey of increasing sophistication. Many businesses, eager to ...
August 29, 2025
Customer Data Platform vs CRM: Why Your Business Has Outgrown Its Sales-First System
For decades, the Customer Relationship Management (CRM) system has been the undisputed centre of the customer universe. Born out of the needs of sales teams, it was adopted by marketers because, for a long time, it was the only tool available to manage customer data. The belief that this sales-first system can still act as the central "brain" of a modern ma...
July 21, 2025
The Future of Retail: Omnichannel Commerce and Its Challenges
Expanding retail sales online, even by brands that have solidified their market position in physical shops, has practically forced new approaches to consumer engagement. Unlike traditional commerce or classic marketing, omnichannel commerce comes with an integrative vision that ensures the customer a unified experience across various physical and online channels.
July 18, 2025
The Best Ecommerce Marketing Tools to Grow Your Online Store in 2025
Digital marketing tools for eCommerce have become essential for a business’s survival and its ability to remain competitive in an oversaturated market. While, unlike physical spaces, the internet offers room for all forms of selling, the vast number of online shops and brands leads to highly volatile consumer behaviour. This is where the right marketing tools come in...
July 10, 2025
From Lead to Loyal Customer: How a Successful Marketing Funnel Works
The marketing funnel is a concept that defines the journey of a potential consumer from the moment they identify a need for goods or services to the stage of becoming a loyal customer of your brand.In digital marketing, it refers to the process of converting someone from a casual internet user who comes into contact with the brand ...
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July 7, 2025
Segmentation in Marketing: How to Reach the Right Audience with the Right Message
Segmentation in marketing is a fundamental process that underpins how a brand communicates with each category of its target audience. It contributes to a personalised shopping experience and allows for tailored messaging based on individual characteristics and the user’s stage in the marketing funnel.In this article, we’ll explore ...