January 21, 2026
eCommerce API Integration: The Complete Guide
If you’re Googling ecommerce API integration, you’re not doing it for fun (well, maybe ecommerce API integration is your idea of fun… no judgement). But seriously: you’re probably trying to make your store talk to the rest of your stack, ERP, OMS/WMS, support, analytics, marketing automation, so that sweet, sweet data flows automatically and your tea...
December 12, 2025
Omnichannel Marketing Automation: The Strategy for Unified Growth
The modern eCommerce marketer is caught in a difficult paradox. You are expected to deliver a seamless, relevant experience for every single customer—true 1-to-1 personalisation—yet you are often armed with a fragmented stack of tools that treat your customers like rows in a spreadsheet.
November 21, 2025
Top 10 Marketing Automation Tools for eCommerce Start-ups for 2026
In 2026, building momentum quickly is everything. For ambitious startups, a modern marketing automation platform is the multiplier. These systems help you send the right message at the right time, reduce repetitive work, and turn leads into customers without burning out your team. We'll explore ten tools that move you beyond basic email to personalised, unified ...
September 4, 2025
The 4 Levels of Personalisation in Marketing Automation: Where Does Your Business Rank?
"Personalisation" is one of the most used words in modern marketing vocabulary, but also has no singular, universally applicable definition. It is often treated as a switch to be flipped on or off, a feature to be bought. The reality is that true personalisation is a moving target; it's a journey of increasing sophistication. Many businesses, eager to ...
August 29, 2025
Customer Data Platform vs CRM: Why Your Business Has Outgrown Its Sales-First System
For decades, the Customer Relationship Management (CRM) system has been the undisputed centre of the customer universe. Born out of the needs of sales teams, it was adopted by marketers because, for a long time, it was the only tool available to manage customer data. The belief that this sales-first system can still act as the central "brain" of a modern ma...
July 21, 2025
The Future of Retail: Omnichannel Commerce and Its Challenges
Expanding retail sales online, even by brands that have solidified their market position in physical shops, has practically forced new approaches to consumer engagement. Unlike traditional commerce or classic marketing, omnichannel commerce comes with an integrative vision that ensures the customer a unified experience across various physical and online channels.