#Growth Hack Series with Product Collections: Turning Customer Behaviour into Sales

Understanding Product Collections

In a market saturated with a multiverse of data, Product Collections acts as a powerful link between your online store and SALESmanago. It empowers you to tap into deep insights about how your customers behave, understand their actions, and create highly personalised marketing. Product Collections challenge the common approach to wishlists and basic recommendations by anticipating customer needs and leveraging smart strategies grounded in the intimate relationship between customers and products.

While others focus on basic wishlists, we go further. As customers interact with your products (zooming in on images, rating items, comparing options, etc.), Product Collections captures and analyses this diverse information. This allows for refined recommendations based on the genuine interest customers show in your products. This versatile tool provides a significant advantage in creating marketing strategies tailored to individual customer interactions.

Why It's a Game-Changer:

• Complete Customer Understanding: Get a full view of how customers interact with your products, allowing you to predict future behaviour and create more effective, targeted marketing.

• Smarter Customer Segmentation: Create focused groups based on customer preferences and actions, enabling highly personalised campaigns.

• Proactive Product Notifications: Keep customers engaged with timely price-drop and back-in-stock alerts, plus other relevant product updates.

• Boost Post-Purchase Engagement: Encourage reviews and recommendations, fostering ongoing customer interaction.

• Build Long-Term Loyalty: Identify interests, preferences, patterns, and trends more effectively, delivering a personalised experience that strengthens the bond between your customers and your brand!

How Product Collections Work

Product Collections seamlessly integrates with your online store through Product Catalogues using our Product API. It instantly gathers customer-product data from various touchpoints, turning a customer's interaction with a product into targeted campaigns, promotions, and recommendations. In just a few simple steps, you can create various collections (wishlists, back-in-stock lists, liked items, etc.) and utilise the collected customer data. By acting on these insights, marketers can improve customer segmentation for more personalised campaigns and better decision-making, in addition to sending out timely price-drop and back-in-stock notifications.

The real power of Product Collections lies in its ability to transform behavioural data into a strategic advantage. From tracking wishlists to understanding product preferences, this feature allows you to engage customers smoothly across all their devices. It enables you to not just react to customer actions but to proactively shape their future shopping experiences.

Versatility Across Industries

Forget basic wishlists. We're talking deep behavioural personalisation that anticipates needs and fuels laser-focused campaigns. Here's how to hack your growth with Product Collections:  

Exploit the Urgency of Price Drops

Most customers don’t just forget a product—they wait for a better price. Product Collections lets you track that intent and fire off automated notifications when prices drop on favourited items. How to use it:

• Auto-alert customers when prices drop on items they’ve saved or interacted with.

• Add urgency by highlighting limited stock or time-limited offers.

• Combine with email, SMS, or web push for immediate impact.

Result? Higher conversions and fewer missed sales opportunities.

Turn "Out of Stock" into "Back in the Cart!"

Lost sales when popular items are unavailable? Implement back-in-stock campaigns. Product Collections tracks who was interested in sold-out items. As soon as they're back, automated notifications go out.
The Growth Hack: This is a goldmine of missed opportunities! These customers have already shown intent. A timely "It's back!" email reignites that desire and drives immediate purchases. Segment these notifications for even higher impact (e.g., VIP early access).

The Wishlist That Works Harder

Wishlists are often a graveyard of good intentions. Go beyond a simple save button. Product Collections tracks what users are wishlisting, how often they revisit, and their other interactions with those products.

• Triggered Emails: If someone has a product in their wishlist for a week, send a friendly reminder or a small discount.

• Personalised Recommendations: Based on their wishlist and browsing history, suggest complementary items.

• Segmented Campaigns: Create "High-Interest Wishlist" segments for targeted promotions.

Deep Dive into Behavioural Data

Your customers are already telling you what they want—just listen. Capture a wealth of behavioural data – image zooms, ratings, comparisons, time spent on product pages, and more. This holistic view allows for hyper-segmentation.
Imagine targeting customers who frequently compare high-end products with a special offer on premium features. You're not just guessing; you're acting on actual behaviour.

Product Collections lets you create ultra-specific customer segments based on:

• Product categories interacted with

• Price sensitivity (e.g. price-drop watchers)

• Engagement depth (views, hovers, time spent)

How to use it:

• Group high-intent customers and send them curated offers.

• Target seasonal shoppers with timely reminders.

• Reward loyal users with early access to products they love.

Result? Campaigns that feel custom-made—and perform that way, too.

Seamless Integration, Instant Insights

Don’t worry about complex setups. Product Collections integrates smoothly with your existing product catalogues via API—no headaches, no heavy lifting.

Set up in minutes, and:

• Sync all your product engagement data in real time

• Build custom collections (liked, rated, wishlisted, etc.)

• Automate triggers and campaigns in SALESmanago

This ease of setup means you can start leveraging these powerful insights today. No complex overhauls needed.

✨Wrap-up: From Browsing Behaviour to Business Growth

Product Collections isn't just about features; it's about understanding your customers on a deeper level and using that understanding to drive tangible results. Stop guessing and start acting on real behavioural data. Implement these growth hacks and watch every click, hover, and favourite turn into revenue.