Personalisation is essential for eCommerce success, yet a quarter of marketers are missing Black Friday opportunities
New SALESmanago research reveals that 27% of marketers struggle with personalising offers during Black Friday, even though 99% see it as key to eCommerce successExecution is also a challenge for them, with almost half (47%) time-poor or “just about coping”
SALESmanago appoints Phil Draper as CEO to spearhead martech innovation and global growth
Draper will further strengthen SALESmanago’s AI capabilities & mission to help brands create seamless, data-driven customer experiences at scaleHe joins having spent over a decade at DotDigital, holding positions including CMO and General Manager EMEA
SALESmanago Launches AI-powered Lifecycle Engagement Platform to Tackle Fragmented Customer Journeys
SALESmanago has today announced the launch of a new unified, AI-powered Lifecycle Engagement Platform designed to address one of the biggest challenges for mid-market and eCommerce brands: fragmented customer journeys. By connecting marketing, sales, and customer service into a single intelligent ecos...
Marketers Confident in MarTech But Almost All Still Underutilise Key Features, Survey Reveals
New research from SALESmanago finds almost all (99%) marketers say there are capabilities in their martech stack that they’re not using, while the majority (62%) say they only use 50%-75% of available featuresNearly half of marketers (47%) feel time and capacity constraints leave them barely coping with their workloads, while just...
SALESmanago acquires Thulium from Spire Capital Partners to unify marketing and customer service for a seamless and personalised AI-powered eCommerce journey
SALESmanago sets the new standard for customer engagement by becoming the first platform to fully connect customer data, marketing automation, omnichannel communication, and customer serviceEuropean mid-market eCommerce brands can now fuel revenue growth by monetising customised interactions throughout the entire...
SALESmanago launches real-time marketing suite to cut campaign creation time from hours to minutes
Smarter, faster communication tools clear execution bottlenecks, embed conversational marketing, and unlock instant personalisation across every customer channel.