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Dynamic Web Push

Finally a fully-fledged sales tool driven by CDP and AI capable of delivering 1-to-1 personalized offers across Omnichannel Workflows

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Upgrade your mass remarketing with AI-driven personal recommendations and encourage subscribers to revisit your website. Launch effective campaigns in a browser-based channel that bypasses marketing consents and ad blockers.
Enrich multi-level workflow processes with CDP-personalized Dynamic Web Push notifications as part of the omnichannel customer experience and amplify in-store revenue with dynamic, automated 1-to-1 recommendations.
Boost relationships with your customers by sending perfectly tailored messages with meaningful content to improve their Customer Experience while leveraging CDP data for better targeting.

13%

Web Push automation campaigns, which refer to the product recently viewed by the recipient, record a 13% CTR (PushPushGo).

30%

Running highly targeted push notification campaigns sees a click rate as high as 30% (Gravitec).

8.8%

Sending a combination of dynamic and segmented push notifications improved engagement rates by 6.49%. Similarly, the corresponding opening rate was at 8.8% (MoEngage).

4 x

Advanced targeting (threefold), and advanced personalization (fourfold) can all improve Web Push notification reaction rates (Accengage).

Complete

your marketing strategy with Dynamic Web Push notifications: brief, customer data-driven and multi-language messages

Enrich

multi-level workflow processes with CDP-personalized Dynamic Web Push notifications as part of the omnichannel customer experience.

Leverage

advanced CDP data-driven targeting options and send perfectly personalized notifications to identified subscribers in your database.

Upgrade

your mass remarketing with AI-driven personal recommendations and encourage subscribers to revisit your website.

Amplify

in-store revenue with dynamic, automated 1 to 1 Web Push notifications based on past visits and customer preferences.

Boost

relationships with your customers by sending perfectly tailored messages with meaningful content to improve their Customer Experience.

Stand out

from the competition and target multiple markets at once - create various language versions of consent forms and notifications in one easy step.

Analyze

how the engagement created with 1 to 1 and mass Dynamic Web Push notifications translates into sales from your automated campaigns.

Increase

conversion rates with personal recommendations displayed in a browser window that can be sent as both mass and 1 to 1 communications.

Use Cases

  • Complement your omnichannel campaign by sending customers compelling Dynamic Web Push Notifications to prompt them to go to a product page.

  • Increase your revenue by recommending products recently viewed on your site by sending personalized 1-to-1 Dynamic Web Push notifications to monitored subscribers of that channel.

  • Recover abandoned shopping carts with a new channel by sending visually appealing notifications containing automatically personalized offers with products left in the cart.

  • Prepare a mass Dynamic Web Push campaign where each of your monitored contacts will see perfectly personalized product recommendations based on their preferences.

  • Encourage your audience to return to your site by sending them tailored product recommendations via Dynamic Web Push notifications using advanced AI-based recommendation engines.

  • Conduct effective, personalized remarketing not only in ad networks and in your own store, but also in a browser-based channel that bypasses marketing consents and ad blockers.

  • Leverage CDP first-party data to personalize both the content and addressing of Dynamic Web Push

Comparison between standard and Dynamic Web Push notifications

  • Possibilities
    Dynamic Web Push Notifications
    Standard Web Push notifications
  • Mass and 1 to 1 Dynamic Web Push notifications with product recommendations
  • Advanced Dynamic Web Push mass campaigns targeting options based on data from CDP
  • Option to target notifications to a specific group of devices
  • Intuitive, easy to use Dynamic Web Push wizard
     / 
  • Possibility to create a notification with different language versions
     / 
  • Advanced preview options for Web Push notification and consent forms
     / 
  • Advanced performance analytics of products recommended in Dynamic Web Push notifications
  • Revenue attribution-based analytics of mass & 1-to-1 Dynamic Web Push performance