Engage your contacts anytime they're on-line
Use web push notifications to deliver precisely targeted offers, personalized and triggered with specific users actions. Make your notifications attractive and efficient.
Communicate with your customer database or anonymous visitors
Reach your potential and current customers while they`re active outside your website
Fully automate when, what and to whom your notifications are displayed
Send bulk or personalized offers to different contact segments
Personalize webpush communication with 1-to-1 or machine learning product recommendations
Make webpush a new strategic element of your multichannel communication
Enrich your marketing automation workflows with web pushes
Use web push to rescue carts, educate customers and generate leads
First steps towards web push notifications
One of the basic goals of SALESmanago is to extend communication channels with prospects and existing customers in order to reach the biggest possible number of users with maximally personalized content. The Web Push and Rich Web Push notification solutions enable to conduct communication in a custom way, even with anonymous users. The notifications take form of short messages which can be sent directly on the user’s device without having any contact details.
The most crucial condition is obtaining the user’s confirmation for receiving notifications. The standard version consists of a short text and a small icon. Whereas Rich Web Push appears on the screen as a big and colorful banner. The time of sending a web push notification is quite flexible and SALESmanago enables to send the unlimited number of Web Push notification as well. The notification is displayed only when the user is using a browser in which the agreement form has been approved.
Web Push and Rich Web Push Notifications
Sending Web Push and Rich Web Push Notifications
The process of their creation is really simple. You shall use the 3-step creator.
In both types of notification the process is similar:
1. Enter a title
2.Add a short text and upload small graphics (Rich Web Push: in addition to a small icon in the notification window, upload graphics which include the details of the offer)
3. Define URL address to which the user will be redirected after clicking the notification
Sending Web Push and Rich Web Push Notifications:
1. Define the group of the recipients (identified, anonymous or all)
2. Set the time of sending
3. Set the notification activity time (it is counted from the set date of sending the notification. If the user opens a browser after this date, the notification won’t display)
Web push and rich push notifications can be sent to all users or to individuals by means of automation
processes (e.g. when a customer hasn’t visited a website for some time).
SEE: How to send web push notifications by means of automation processes
Sent web pushes analytics enables to analyze the effectiveness of actions, this can be calculated basing on the number of sent, seen and clicked web push notifications.
Web Push and Rich Web Push Notifications Comparison
Rich Web Push
Using Live Chat not just to solve customer issues and deliver customer support but actually effectively sell products within B2B and eCommerce sectors
More effective use of the consultant time by giving tchem tool to with automatic recommendations or deployment of Automatic Sales Bot
Very fast access to all the information about the customer with whom your consultant is chatting
Extended possibilities of acquiring new data about the customer via Progressive Profiling tool available in SALESmanago Live Chat
More about Web Push
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