A/B/X Testing & Optimization
Analyze and improve the performance of all of your campaigns. Make sure you have the best possible content delivered at the best possible time. Define KPIs for your tests and let the system do the job for you.
Set up rules for testing all types of campaigns to automatically improve their effectiveness by choosing the best-performing variants.
Define an unlimited number of test scenarios in workflows and set priorities for different user paths
Send e-mail campaign variants with higher open rates or click-through rates
Display website banners that generate more clicks
Compare reactions to different creatives
Find optimal campaign delivery times
Test different numbers of fields in forms and landing pages
Use the AI e-mail subject recommendation engine to review wording in your campaigns
Set up control and test groups for all types of automation processes
How to set up tests in SALESmanago
Select campaign type (e-mail, landing page, workflow, etc.)
Decide what you would like to test (creatives, time, etc.)
Define who the test should be performed for
Set up the time frame
Choose what should happen when the test ends
Which campaign types can be optimized with A/B/X tests?
More about A/B/X Testing & Optimization in SALESmanago
A/B/X Testing Engine
With SALESmanago Marketing Automation software you can prepare and run A/B/X testing of your dynamic content.Read more
Real-time content personalization
The module enabling tracking visits to your website in real-time delivers information on current behavior of users who are visiting your web page.Read more
Analytics and dashboards
SALESmanago’s Analytical Dashboards is a favorite tool of every CEO.Read more
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