A/B/X Testing & Optimization
Analyze and improve the performance of all of your campaigns. Make sure you’re using the best possible content and delivering it in the best time. Define KPI-s for your tests and let the system do the job for you.

Key Features
Set up rules for testing all kinds of campaigns to automatically improve their effectiveness by choosing best performing variants.
Define unlimited number of test scenarios in workflows and set priorities for different user paths
Send e-mail campaigns’ variants with higher open rates or click-through rates
Display website banners which generate more clicks
Compare reactions to different creatives
Find optimal campaign delivery time
Test different amount of fields in forms and landing pages
Use AI e-mail subject recommendation engine to review wording in your campaigns
Set up control and test groups for all kind of automation processes
How to set up tests in SALESmanago

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Select campaign type (e-mail, landing page, workflow, etc.)
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Decide what you would like to test (creatives, time, etc.)
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Define for who the test should be performed
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Set up time frame
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Choose what should happen when the test ends
What campaigns types can be optimized with A/B/X tests
SMS
Web
push
Dynamic
banners
Dynamic
recommendations
Popups
Forms
Landing
pages
Automation
rules
Workflows
More about A/B/X Testing & Optimization in SALESmanago
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