A/B/X Testing & Optimization
Analyze and improve the performance of all of your campaigns. Make sure you have the best possible content delivered at the best possible time. Define KPIs for your tests and let the system do the job for you.
Key Features
Set up rules for testing all types of campaigns to automatically improve their effectiveness by choosing the best-performing variants.
Define an unlimited number of test scenarios in workflows and set priorities for different user paths
Send e-mail campaign variants with higher open rates or click-through rates
Display website banners that generate more clicks
Compare reactions to different creatives
Find optimal campaign delivery times
Test different numbers of fields in forms and landing pages
Use the AI e-mail subject recommendation engine to review wording in your campaigns
Set up control and test groups for all types of automation processes
How to set up tests in SALESmanago
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Select campaign type (e-mail, landing page, workflow, etc.)
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Decide what you would like to test (creatives, time, etc.)
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Define who the test should be performed for
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Set up the time frame
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Choose what should happen when the test ends
Which campaign types can be optimized with A/B/X tests?
SMS
Web
push
Dynamic
banners
Dynamic
recommendations
Popups
Forms
Landing
pages
Automation
rules
Workflows
More about A/B/X Testing & Optimization in SALESmanago
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