Deep Behavioral Profiling
Monitor and save information about all customer interactions with the store and a specific product. Measure interest and personalize communication with customers based on what they are actually looking for.
Data obtained thanks to the user interaction tracking module is used to:
creating a unique analytics that fully exploits the specificity of the store and product characteristics,
identifying the attributes of the products most interesting to the customer in order to perfectly personalize offers and communication,
deeper understanding of users' needs and responding to them.
How does this work?
Deep Behavioral Profiling allows you to track not only the list of products viewed by the user, but also information on all parameters checked by him and displayed details about the product. On this basis, common features of the products are emerging, unique to each client, allowing for an accurate adjustment of the offer to his preferences.
Thanks to this solution, it is possible to track various customer activities on the site, such as:
- displaying a specific element on a website,
- hovering over any element,
- clicking on an interactive element, e.g. enlarged graphics, buttons, sliders,
- change of product variant, color or size,
- adding a product to the list (e.g. Favorites list)
- start and end of basket checkout,
- complaint, product return,
- interaction with any configurators and calculators (e.g. credit),
- degree of website scrolling,
- integration with YouTube and Vimeo players embedded on the website to identify the minute / second to stop, restart and stop watching the movie.
Recommendations based on the characteristics of the products viewed
Website personalizationDisplaying products (e.g. cosmetics) tailored to the user, based on previously selected product categories
Product recommendations and remarketingThe use of information about colors, sizes, product brands (clothes, shoes) most viewed by the user for remarketing and creating recommendations in all communication channels.
Direct customers to stationary stores
Online & offline data integrationCommunicating the user with a specific stationary store, which he indicated when checking the availability of products offline.
Track search phrases and selected product filters
Personalization of offersPreparation of an individual offer based on the parameters entered in the calculator or search engine on the website.
Offering products that meet the criteria set when filtering products in the store (e.g. price up to $ 1000, ore: gold, stone: diamond, rating: 5/5).
Build product scoring and encourage to buy favorite products
Matching discount couponsProviding discount coupons for products saved on the favorites list, added to the clipboard.
Identification of products with which the user has made the most interaction (product scoring).