Advertising Networks & DMP
Use dynamic remarketing and display 1-to-1 tailored ads with offers perfectly fitting your contacts’ needs. Engage your customers with ads adjusted to the stage in their lifecycle and with use of AI recommendations to predict their next purchase intents.
Key Features
Boost your dynamic remarketing campaigns with full set of data collected about your contacts. Use additional campaign qualification criteria and decide what products should be displayed in ads.
Connect data from your SALESmanago account with advertising platforms
Create truly omnichannel user experience showing ads with the same message that you used in other channels
Use data on customer’s stage in the lifecycle, scoring, tags and more to decide when to activate different ad campaigns
Show recommended products based on dynamic content and with usage of information on past purchases
Engage non-active customers using AI recommendations to predict what they might be interested in now
Enrich your customer data with insights from DMP-s to predict more precisely the best moment to target them with your campaigns
Personalize the website at the entrance with usage of 3rd party data on visitors’ interests
Improve your ad campaigns’ effectiveness thanks to real personalization
How it works
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Implement tracking codes from SALESmanago and your ad platform
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Match the tracking cookies and synchronise contact’s data on both ends
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Define the criteria under which you will qualify your contacts to different campaigns
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SALESmanago engines builds content for each contact and sends it to ad platform
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Ad platform displays the perfectly tailored ads
Personalize your ads with dynamic and AI recommendations
Connect data about your customers gathered in SALESmanago Customer Data Platform with audiences and segments built in Data Management Platforms to get real 360 customer profiles. With integration with external data sources and ad networks you are able to even more precisely target your e-mail, SMS and web push campaigns and display offers perfectly fitting customer’s interests on and outside of your website.
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