Customer Preference Center

“'Zero' party data is gold… When a customer trusts a brand enough to provide this really meaningful data, it means that the brand doesn’t have to go off and infer what the customer wants”

Fatemeh Khatibloo, VP principal analyst, Forrester

Create a Customer Preference Center and allow your customers to manage their interests, offer personalization & express declarative purchase intentions. Focus on zero-party data and enrich 360° customer profiles.

Start free 30-days trial

Analyze performance of activities aimed at acquiring declarative customer data. Develop an effective strategy for building complete customer profiles to deliver even more impressive marketing results.

Focus on zero-party data. This knowledge makes your content fully customizable to users' needs - starting from the type of products to their size, all based on customers' choices made in the Preference Center.

Enhance 360° customer profiles by adding declarative data to the customer view. Use zero-party data for even better personalization of marketing campaigns.

60% of consumers prefer to tell companies exactly what kinds of email they’re interested in

78% of visitors will opt-out of push notifications or uninstall an app completely if they receive a push they don’t like

Only 40% of marketers give subscribers the option to select the kinds of emails they want to receive

70% of traders don’t allow subscribers to select how often they will be emailed

15% of users say they like receiving marketing promotional emails daily

Segment

better and personalize your marketing like never before

Ensure

Customer Experience on the highest level while being mindful of data ethics

Focus

on giving your customers, unique or even exclusive content

Let

recipients decide what content they receive from your company

Allow

users to voluntarily provide information about their intentions, motivations, and interests

Capture

data in the most legitimate way possible with the highest data ethics, to don’t disappoint customers

Gather

all consents and data from each channel in one place

Communicate

with customers through their selected channels and at their preferred times

Fit

perfectly to the needs of consumers, show only fitted data and products

Know your customers

Conveniently manage all customer marketing consents from one place. Build and strengthen the relationship with your customers by respecting their choices regarding preferred frequency and type of communication.

Comparison

Capabilities

SALESmanago

Others
Wizard especially tailored to your eCommerce needs
Consent management center
Available for identified contacts
Perfect compatibility with your consumer preferences based on zero-party data
Define communication channels preferred by the users
Message priorities management
Capability to select Individual frequency of all communication methods by the user
Customizable deliverability of marketing materials about new products and new recommendations
Option to choose product preferences by the consumer
Possibility to update preferences by the user
Possibility to opt-out any time
Transparent data ethics policy available to all

why?

Allow customers to fully control and monitor all their marketing consents

Make your Preference Center a safe space of customer data with quick and easy access to update it by the user.
Listen to the customers’ needs even more precisely

Give them time to choose their preferred channels, how and at what time they want to hear from you.
Gather real, rich data and be more efficient in your actions

Zero-party data is the most reliable and relevant collection of information about your customers, make use out of it and watch your profits grow!
Assure your consumers that they are in the right hands

Collect data properly with data ethics and use possessed information on the highest level.
Make your marketing feel authentic, conversational, and human

Let customers tell you who they are and what they enjoy to tailor their experience to their preferences. Strike the perfect balance between 'tell us about yourself’ and 'let us tell you about ourselves’.
Avoid AI and statistical pitfalls

By using the Preference Center, you will know your customers inside out, preferred products, sizes, or even colors of their choice.