Customer Preference Center
“'Zero' party data is gold… When a customer trusts a brand enough to provide this really meaningful data, it means that the brand doesn’t have to go off and infer what the customer wants”
Create a Customer Preference Center and allow your customers to manage their interests, offer personalization & express declarative purchase intentions. Focus on zero-party data and enrich 360° customer profiles.
60% of consumers prefer to tell companies exactly what kinds of email they’re interested in
78% of visitors will opt-out of push notifications or uninstall an app completely if they receive a push they don’t like
Only 40% of marketers give subscribers the option to select the kinds of emails they want to receive
70% of traders don’t allow subscribers to select how often they will be emailed
15% of users say they like receiving marketing promotional emails daily
better and personalize your marketing like never before
Customer Experience on the highest level while being mindful of data ethics
on giving your customers, unique or even exclusive content
recipients decide what content they receive from your company
users to voluntarily provide information about their intentions, motivations, and interests
data in the most legitimate way possible with the highest data ethics, to don’t disappoint customers
all consents and data from each channel in one place
with customers through their selected channels and at their preferred times
perfectly to the needs of consumers, show only fitted data and products
Wizard especially tailored to your eCommerce needs
Consent management center
Available for identified contacts
Perfect compatibility with your consumer preferences based on zero-party data
Define communication channels preferred by the users
Message priorities management
Capability to select Individual frequency of all communication methods by the user
Customizable deliverability of marketing materials about new products and new recommendations
Option to choose product preferences by the consumer
Possibility to update preferences by the user
Possibility to opt-out any time
Transparent data ethics policy available to all
Allow customers to fully control and monitor all their marketing consents
Make your Preference Center a safe space of customer data with quick and easy access to update it by the user.
Listen to the customers’ needs even more precisely
Give them time to choose their preferred channels, how and at what time they want to hear from you.
Gather real, rich data and be more efficient in your actions
Zero-party data is the most reliable and relevant collection of information about your customers, make use out of it and watch your profits grow!
Assure your consumers that they are in the right hands
Collect data properly with data ethics and use possessed information on the highest level.
Make your marketing feel authentic, conversational, and human
Let customers tell you who they are and what they enjoy to tailor their experience to their preferences. Strike the perfect balance between 'tell us about yourself’ and 'let us tell you about ourselves’.
Avoid AI and statistical pitfalls
By using the Preference Center, you will know your customers inside out, preferred products, sizes, or even colors of their choice.