Transform raw data into meaningful connections and drive business growth with our Audiences modules. Harness the full potential of your customer interactions and create experiences that resonate, convert, and keep your customers coming back for more.
Collect and unify data from website, mobile, offline, email, sms touchpoints, and more
Manage structured & unstructured data with a single customer identifier
Oversee consent for privacy protection & 100% GDPR compliance
Monitor and analyse website visitor behaviour, seamlessly integrating it with your other data sources, including eCommerce data
Create real-time segments based on demographics
Target Contacts based on their online activity
Reach Contacts with specific email interactions
Gather ethical, zero-party data with full user consent
Personalise experiences based on customer preferences
Respect and honour user privacy and data choices
Target anonymous visitors using website and interaction data
Analyse traffic from both anonymous and monitored visitors
Boost conversions by engaging with anonymous users effectively
Identify top customers by Recency, Frequency, and Monetary value
Tailor marketing efforts to high-value segments
Boost retention by focusing on key customer groups
Optimise targeted groups with Google Ads integration
Improve ad efficiency by refining audience segments
Maximise ROI by targeting the most relevant users
Quickly build customised Loyalty Programs with advanced points and tiers
Increase customer engagement and retention through personalised rewards
Analyse and optimise Loyalty Program performance using detailed insights
Identify and target the most relevant customers for your Facebook and TikTok campaigns
Improve ad outcomes by focusing on precise audience segments
Maximise ROI by allocating ad spend to the most effective customer groups
Build contact segments using real-time, detailed transactional data like purchase value, categories, and cart details
Group customers based on specific behaviours for precise targeted marketing and increased engagement
Use real-time customer profile-based insights to refine and personalise contact segments
Built on a robust Customer Data Platform (CDP) foundation, our solution seamlessly integrates data from various sources, creating a comprehensive 360-degree view of your customers.
Leverage our simple data integration tools to unify customer information across touchpoints, enabling precise targeting. Our AI-powered predictive analytics go beyond traditional segmentation, forecasting contact behaviour and responses to supercharge your acquisition efforts.
Our easy-to-use, no-code tools empower you to capture valuable zero-party data, building richer customer profiles that fuel precise, dynamic segmentation.
This granular understanding of your audience allows for tailored product recommendations and personalised messaging across all channels, significantly increasing the likelihood of conversion. By leveraging our eCommerce-specific targeting capabilities, you can create customised client segments that respond to real-time behaviour, ensuring your offers always hit the mark.
Our data-driven loyalty solutions are designed to keep customers coming back, fostering deep, long-lasting relationships with your brand. By unifying customer data and leveraging AI-powered insights, you can create highly engaging, personalised experiences across all touchpoints.
With precise targeting and customisable segments, you can deliver relevant content and offers that keep customers engaged throughout their lifecycle. Plus, our data export options facilitate seamless integration with your existing business intelligence tools, ensuring you have a holistic view of customer engagement across your entire ecosystem.
SALESmanago addresses this by creating comprehensive 360-degree customer profiles. The platform automatically collects and merges data from all your key touchpoints, including your website, mobile app, email campaigns, SMS messages, and even offline interactions, into a single, actionable profile for each customer.
The SALESmanago platform offers several features to boost loyalty. You can use RFM (Recency, Frequency, Monetary) analysis to identify and segment your most valuable customers, and then create targeted campaigns to nurture them. You can also use personalised product recommendations based on customers’ preferences to increase basket value and improve retention. Additionally, you can build a customised Loyalty Program with tiered rewards to incentivise repeat purchases and foster long-term relationships.
SALESmanago allows you to create highly specific audience segments that can be directly integrated with major advertising platforms like Google Ads, Meta (Facebook), and TikTok. By syncing these refined segments, you can run more effective and targeted ad campaigns, ensuring your budget is spent on reaching the most relevant and high-converting audiences.
SALESmanago is designed to help you ethically collect and utilise zero-party and first-party data with full user consent. This means you can build detailed customer profiles based on information willingly provided by your customers, ensuring compliance and building trust while still enabling powerful personalisation.
You have a wide range of segmentation options. You can segment based on behaviour (e.g., pages viewed, products clicked), demographics, and transactional data (e.g., purchase history, average order value). Additionally, SALESmanago enables automated AI segmentation based on transactional data.
Yes, the platform allows you to target and engage anonymous website visitors. By tracking their on-site behaviour, you can deliver personalised experiences, such as web push notifications with tailored offers, to encourage them to convert or sign up.
RFM segmentation analyses transactional data to score customers based on Recency (how recently they purchased), Frequency (how often they purchase), and Monetary value (how much they spend). This allows you to identify and categorise your best customers, loyal customers, at-risk customers, and others, so you can tailor your marketing strategies accordingly.
Yes, the segmentation is truly real-time. This enables you to create dynamic segments that update instantly based on customer actions. For example, you can target a customer with a specific offer the moment their cart value exceeds a certain threshold, maximising the opportunity for upselling and conversion.
SALESmanago enables hyper-personalisation based on AI by allowing you to use your detailed audience segments to tailor website content dynamically. This means you can display personalised product recommendations, pop-ups with relevant offers, and customised banners in real-time based on a visitor's browse history, purchase data, and loyalty status, creating a truly individual shopping experience.
You can create highly specific segments of users who have abandoned their carts and then target them with automated, multi-step campaigns. For instance, you can send an initial reminder email, follow up with a web push notification if they return to the site but don't purchase, and even target them with a special offer on social media. By tailoring the message and channel based on the customer's segment (e.g., a high-value customer vs. a new visitor), you can significantly increase your cart recovery rates.
Absolutely. SALESmanago's platform allows you to build a fully customised Loyalty Program. You can define your own rules for earning points and create different tiers with exclusive benefits. This allows you to go beyond simple discounts and offer personalised rewards, early access to new products, or special experiences to your most valuable customer segments, thereby strengthening brand loyalty.
The platform is designed with a user-friendly interface that makes it easy to create and manage segments, even complex ones. You can use intuitive visual builders and pre-defined templates to get started quickly. The real-time nature of the platform means your segments are always up-to-date without manual intervention, freeing up your team to focus on strategy and campaign creation rather than data management.
