Customer Preference Center
Start listening to your customers!
You are probably not aware but the majority of your Online Store Customers would be willing to voluntarily give you the information about their interests and product preferences. These are called Zero-Party Data. Listen to your customers by creating a Customer Preference Center and allow your customers to manage their interests, offer personalization & express declarative purchase intentions.
“'Zero' party data is gold… When a customer trusts a brand enough to provide this really meaningful data, it means that the brand doesn’t have to go off and infer what the customer wants”
of consumers are willing to share their data to create more personalized experiences.
of consumers expect businesses to know their unique needs and expectations.
of customers appreciate companies giving them control over what information is collected about them
of customers are willing to share relevant information about themselves in exchange for contextualized interactions in which they’re immediately known and understood
of consumers say “living profiles” with more detailed personal preferences would be useful if companies used them to curate personalized experiences, products,
of consumers are more likely to make a purchase from
a brand that provides personalized experiences.
A business can improve online conversion rate by roughly 8% when it includes personalized consumer experiences
6 steps to success with Customer Preference Center
Truly listen to your customers
Make your customers feel like you’re listening to them by giving them a platform to freely share and manage their preferences.
Create a sense of intimacy with your buyers
Increase customer engagement
Effectively increase consumer engagement by enhancing the process of data sharing to continuously grow their Customer Lifetime Value.
Grow Customer Lifetime Value
Build stronger, longer-lasting relationship
Build longer-lasting, meaningful relationships with consumers by giving them full agency over their data and listening to their suggestions to minimize churn rates.
Lower customer churn
Allow your customers to speak
Give your customers a voice to hyper-personalize your marketing campaigns and processes using their individual preferences and increase conversion rates.
Take personalization to a new level and increase conversions
Gather data ethically and consensually
Build a relationship based on informed consent, with no middlemen in the whole process. Own the data you use and be in control of the development of the relationship and the direction of the conversation.
Base marketing on owned relationships
Gather zero-party data
Gain independence from third-party data by focusing on collecting, managing, and using your own zero- and first-party data to consistently prepare for a cookieless future and new data privacy regulations.
Prepare for a cookieless future and new data privacy
Start listening to your customers!
Customers don’t want to be anonymous. They want to receive communication based on their explicit needs. As research shows, 72% of them only want to engage with personalized messaging. This is exactly why we’re upgrading our platform with high-end Customer Preference Management features. They will help eCommerce businesses gather zero-party data directly from their customers and immediately activate this data by executing omnichannel campaigns in real time.
We want your customers to be heard!
Many tools ensure the flow of valuable zero-party data to the Customer Data Platform. These include quizzes, pop-ups, and other forms. The most advanced tool that combines the capabilities of these features are state-of-the-art Customer Preference Centers. They allow users to share and manage the most important information about themselves and how they see their relationship with the brand in a single place.
Collect zero-party data!
The Customer Preference Center allows you to use various built-in tools from the Customer Data Platform to collect information about consumers, like product preferences, personal data, marketing consents or even preferred channels and frequency of communication. You can freely combine and use them to get to know your audience even better.
Build stronger, more meaningful relationships with your customers!
The beautiful thing is that the data can be developed and collected in any direction, depending on how the business, product line, and customers evolve. Use it to build better personalized communication that increases Customer Lifetime Value.
The Customer Preference Center at Work
We want your customers to be heard more. Here’s how you can give them a platform:
Build a personal preference dashboard for your customers. Invite them to the Customer Preference Center landing page prepared to collect all available types of data, including product preferences, personal data, marketing consents, and preferred channels and frequency. In this Center give them full control over what their experience and purchase path will look like. The data will enrich customer profiles. You can use it to tailor communications and recommendations to each customer’s liking.
Invite all users to enter a new level of relationship via email, including a link to the Customer Preference Center with all four tabs. Let them know that from now on, they have full control over the data they provide and their marketing consent. Use collected data to fully personalize communications across the indicated channels, show relevant recommendations, and match content to indicated preferences.
Gather data through the website using pop-ups. Prepare short quizzes that allow users to share their preferences on products available in the store. Using automation rules, send an email with relevant content and suggestions for the best products based on the submitted information to bring customers back to your website and encourage new purchases.
Activate dormant users. Invite them to specify their communication preferences through the Center with the Channels & Frequency tab and encourage users to indicate their preferred channels, days, hours, and intensity of communication. Use this information to send them messages at the right time and in the right channel to increase engagement with the brand.
Listen to feedback from people who already know the company and the product through a survey. This will help you to adjust and update the marked preferences from before. Invite every person who recently bought something from your store to complete it. Use the feedback to appeal to their needs even more and thus increase average order value and frequency.
SALESmanago’s Customer Preference Center is the only tool that offers a complete zero-party data collection and management suite in one place
Perfectly tailored tool for eCommerce to gather zero-party data ethically
Preference management for all identified contacts:
- Product preference management
- Personal preference management
- Communication preference management (channels and frequency)
- Consent management
Many possibilities to link tool within the system to collect data:
- Landing page
Powerful tool to introduce marketing based on zero-party data:
- Product recommendations
- Customer segmentation
- Automation processes
Near real-time data update on a contact card
Easy, intuitive, no-code wizard