SALESmanago Marketing Automation

Mobile Marketing

Use customer’s mobile device to deliver your 1-to-1 offers anywhere they are. Track app usage, build dynamic behavioural segments and send truly omnichannel campaigns.

Mobile Marketing

Key Features

Use one of the first Mobile Marketing Automation solutions in the world to build perfect cross device experience for your customers.

Track your customer behaviour in your mobile app

Go beyond email marketing and use text, voice and push messages

Automate communication with your contacts on their mobile devices

Create fully responsive content perfectly fitting your customers' mobile devices

Enrich your CRM with mobile app behaviour data and location

Personalize content and delivery time for each individual contact

Use product recommendations in text and push messages

Measure results with advanced analytics

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Mobile Marketing Automation

APPmanago Marketing Automation is one of the first dedicated systems of automation in mobile applications. The Mobile Marketing Automation platform identifies and monitors application users’ behaviour, builds their behavioural profiles and allows to understand them better. APPmanago offers also automated and personalized communication via email, in-app messages, push notifications and SMS, based on built profiles. Thanks to the full integration with SALESmanago Marketing automation system, you can combine knowledge about desktop and in-app behaviour to develop complete profiles and realize personalized marketing and sales communication in every channel.

APPmanago Marketing Automation

Monitoring of in-app behaviour

Monitoring of in-app behaviour
  • APPmanago monitors the behaviour of particular users, segments and globally, of all users. Based on that data, it builds individual behavioural profiles and paths of in-app behaviour.
  • APPmanago analyzes the following information inside the app:
  • Most often used modules of an app
  • Modules in which user most often abandons an app
  • Time spent in an app, average time spent in an app
  • Most often used modules in the app, globally
  • Autoresponders
  • APPmanago collects the following data from the device:
  • List of applications installed on the device
  • Most often used apps on the device
  • Categories of apps most often use in given time of the day

Mobile Marketing Automation
creator of automation rules

  • Intuitive creator of automation rules allows to program simple processes like automatic notifications and complex personalized campaigns. Rules allow to react automatically to any defined user action or change in her profile. They’re based on data gathered in real time, such as:
  • Behavioural data – full record of user’s behaviour in the app
  • Transactional data – information about purchases made inside the app or recorded by external system
  • User’s activity and location – time when a user is most and least active, precise location based on GPS
  • Device – used device, its operational system and web browser
Mobile Marketing Automation creator of automation rules


Read more about Mobile Marketing in SALESmanago

SMS Messages

Intelligent texts in SALESmanago Marketing Automation platform.

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Transactional Analytics and Automation

SALESmanago Marketing Automation software has a complete module analyzing transactional data.

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Customer Value Marketing

Marketing strategy designed for B2C marketers build around the concept of customer value and marketing automation.

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