73% of marketers believe a Customer Data Platform will be critical to their Customer Experience efforts
According to 53% of marketing executives, their CDPs can be helpful to engage and understand existing customers’ needs to increase the probability of clients turn to repeat and loyal customers
44% of organizations found CDP helping in driving customer loyalty
90% of customers are willing to share behavioral data if they can get additional benefits to make the shopping cycle cheaper or easier
In the last years, the overall volume of events that customers have tracked through Customer Data Platform increased by 60%