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Key Martech Metrics

Customer Experience Management

73% of marketers believe a Customer Data Platform will be critical to their Customer Experience efforts

(Martech Series, 12.2020)

According to 53% of marketing executives, their CDPs can be helpful to engage and understand existing customers’ needs to increase the probability of clients turn to repeat and loyal customers

(Segment)

44% of organizations found CDP helping in driving customer loyalty

(Forbes, 06.2020)

90% of customers are willing to share behavioral data if they can get additional benefits to make the shopping cycle cheaper or easier

(SmarterHQ)

In the last years, the overall volume of events that customers have tracked through Customer Data Platform increased by 60%

(Segment)

Search Engine Revolution

By 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%

(Gartner, 10.2017)

62% of Millennials desire the ability to visually search over any other new technology

(Social Media Today, 01.2019)

59% of customers think visual information is more important than textual information across categories (vs. 41% who think textual information is more important)

(Businesswire, 01.2019)

27% of other cases will not produce useful results if users misspell just one character in the product title - unlike our product

(Baymard, 02.2020)

36% of respondents have performed or used Visual Search the same rate as voice search

(Businesswire, 01.2019)

Currently, only 8% of retailers have built image search into their web inventory

(Gartner)

61% of standard search engines get results below consumer expectations

(Baymard, 02.2020)

70% of competition search engines do not support synonyms and related terms

(Baymard, 11.2015)

46% of other search engines do not support thematic inquiries

(Baymard, 02.2020)

32% of market search engines do not support symbols and abbreviations, which causes users to lose perfectly targeted product

(Baymard, 02.2020)

Comprehensive Dissatisfaction

70% of marketers are dissatisfied with the software they use

(Vendasta)

44% is a percentage of users dissatisfied because their software is too difficult to learn and manage

(AutopilotHQ, 02.2015)

61% of users think that the learning process of a new automation system is too complicated

(Emailmonday, 06.2018)

37% of companies rely on themselves for their automation needs because they do not trust their own Marketing Automation management skills

(Review 42, 02.2021)

25% of users do not know how to use the tools effectively with generating satisfactory income

(AutopilotHQ, 02.2015)

Customers’ Loyalty

Customers in the loyalty program spend 12-18% more on eCommerce each year

(Accenture, 02.2017)

5 to 25

5 to 25 times Acquiring a new customer costs 5 to 25 times more than keeping a current one

(Harvard Business Review, 10.2014)

43% of customers spending more money at brands they’re loyal to

(Fundera, 07.2019)

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