Hyper Segmentation Center
AI, no-code Hyper Segmentation Center goes beyond traditional segmentation with real-time high propensity & churning customers identification and one click availability across all execution channels.
Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor)
Segmentation is mostly used to adjust content to recipients’ preferences. 70% of consumers say they would pay more attention to personalized products. (Infogroup)
Segmentation makes companies 130% more likely to research the motivations of their buyers and 60% more likely to understand their fears and challenges - which leads to exceeding companies' lead generation and revenue goal. (Cintell)
Segmentation is named among TOP 10 challenges by MarTech users. (Automizy)
77% of the ROI generated through email marketing comes from audience segmentation, targeted, and triggered campaigns. (Higher Logic)
Segmented campaigns get 14.37% more opens and 64.78% more clicks. (MailChimp)
basic demographics, with hyper segmentation that considers interests and behaviors of consumers.
high-potential and high-probability-to-buy segments and accounts to target and deliver the right messages and offers at the right time to get the desired action or response.
Create, edit, manage
and analyze all segments from the user-friendly Center, and all places in the system where contact selection takes place.
a unified interface that allows instant no-code data processing and leverage accessible and editable segmentation creators that save your time while granting precise targeting.
Hyper Segmentation Center
is a cutting-edge solution that allows easy, one-click creation of the most advanced segments combining all data collected in CDP, such as behavior, transactions, customer characteristics, etc.
the most meaningful groups of contacts for specific campaigns without composing new ones manually for every marketing action. AI-powered segmentation center will analyze customer data and deliver a list of relevant segments.
Proactively engage all your contacts and enjoy good performing campaigns and excellent ROI with preset custom-made audiences.
With one click select predefined groups, like for example customers with a high risk of churn to leverage existing long-term growth strategies while still discovering the platform.
Save your time while getting fast track to increased ROI with simple dashboard accessible from any place where you set campaign audience.
Mix and match segments to prepare the most relevant groups of contacts and adjust any segment at any time from any place, even outside the creator.
Target unconventional yet most relevant groups of customers beyond buyer personas to maximize the effect of each campaign.
CapabilitiesCustomer Hyper SegmentationTraditional Segmentation Tools
Pre-set ready-to-use filters
Segmentation powered by AI
No-code data processing
Personalization beyond basic demographics, using interests and behaviors
Identification of high propensity segments to target
Advanced, real-time personalization at an individual level
Easy segment creation & edition from any place where you set campaign audience
One-click selection of ready-to-use contact groups without creating a new segment
Mix & Match segments to prepare the most suitable groups of contacts/