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Isuzu Case Study

Isuzu Benelux SA Polska is the official reseller of Isuzu Motor LTD, a Japanese company, world leader in engine technologies, Diesel engine manufacturing, producer of popular commercial vehicles. In Poland, the company’s branch distributes spare parts for pickup and industrial engines.

Customer of SALESmanago Marketing Automation - Isuzu

Previously, the company’s growth was slowed down by low conversion rate in the online channel. Solving this issue was identified as the main goal and Isuzu decided to work with SALESmanago to see it through. What’s more, after the company’s current activities and results were promptly analyzed, steps have been taken to improve the process of handling incoming queries and build a stronger sense of loyalty in customers.

The outcome was more than satisfying – Isuzu Motor increased sales by 17%, sales conversions by 31%, and personalized emails open rate by 50%.

“Implementing a selection of SALESmanago features substantially helped put our client database management processes in order, enhance our efficiency in reaching customers with dedicated messages, and simplified the work of our salesmen. The SALESmanago Team was very helpful in analyzing the company’s needs – both in choosing the best overall system configuration, and in the day-to-day management of the application to maximize benefits.”
Radosław Przybyt, Product and Sales Channels Manager in Isuzu Motors Poland

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