Intuitive and user-friendly solutions to guide you through creation of automated marketing processes.
Sending a newsletter in SALESmanago is a 3-step process. It starts with defining campaign’s name and designing or choosing the creation. You can choose from creations available in the system, create a new one in drag&drop creator or import a template (in .zip).
Then you define the basic parameters of the sending:
Subject of the message
UTM (to monitor campaign in Google Analytics)
Sender’s account (an email address from which the message is sent)
The next step is a preview. You can see how the message will look at recipient’s screen and send the test message to your email address. In the end, we address the message. There are several options for addressing available:
to individual contact, to segments or contact on to a given stage of the campaign
advanced contact filtering basing on previous messages and other data from behavioral profiles
determining the time of sending or adapting it to daily and weekly activity per each contact individually.
Creator of educational Lead Nurturing campaigns
Lead Nurturing is a vital process in B2B and emerging trend in e-commerce. This tactic means a different approach to newly acquired contacts: you start with sending them educational content that prepares them for purchase and delivers knowledge necessary to make a shopping decision. Campaign creator combines the functionalities of two creators described above. It involves the following steps:
Determining when a campaign starts for a given contact
Defining the set of email messages
Defining the time between the messages
Creator of A/B/X tests of dynamic content
An innovative solution: prepare dynamic emails, banners (including frames with recommendations), landing pages and contact forms in a drag&drop creator. During the test, the system will display a couple of different creations in the same place for various users. Then the most efficient creation will be displayed. You can also display other campaigns after the test, defining the proportions in which each one should be displayed. You can also change the proportions of displaying creations in real time after the test. That way you can actively react to change of campaign’s results and display the most efficient at the given time with one click.
A/B/X Test Creator allows you to:
prepare creations to be tested in drag&drop creators
define the test duration
define the proportions in which test creations will be displayed during the test
define the proportions in which test creations will be displayed after the test
see the performance of each campaign in the real time in dedicated analytics panel