What is Zero Party Data and how to use it in eCommerce
Free (Udemy Course)
About course
Learn about the most revolutionary concept in eCommerce since the introduction of cookies.
Learn about zero-party data, how it is stored and how it functions.
Discover basic facts about cookies.
See how first and third-party cookies have been used in eCommerce. You will learn how eCommerce is changing and why a new tool is needed to meet the demands.
Explore the true nature of third-party cookies.
Gain an understanding of the weird relationship between customers and eCommerce businesses third-party cookies create.
Know the pivotal difference between zero, first, and third-party datasets.
Understand why first-party data is not so different from third-party data and the flaws they share. In the same lesson, we will introduce you to the revolutionary concept of zero-party data. You will learn what they are, how they work, and its advantages. In addition, you will see various examples of the kind of information that can be considered zero-party data.
Learn the tools to turn zero-party data to your advantage!
Become familiar with our new zero-party data focused Customer Data Platform. It is the first tool in the industry designed to collect, manage and make zero-party data actionable.
Our program
Lesson 1
What are cookies?
- What are cookies, what do they store?
- Who can gather first-party data?
- How to get third-party data?
- How zero-party data are collected?
Lesson 2
Why are third-party cookies being phased out of eCommerce?
- What information does third-party data reveal?
- What kind of offers do customers want?
- What kind of relationship is built based on third-party data?
- What degree of control you have over relationship built on third-party data?
Lesson 3
Zero-party data - why are they a revolution and not just another dataset type. And why is it good for all, including the planet?
- What kind of commerce do the customers want, according to research
- Can implicit data ensure such kind of commerce
- How can you summarize zero-party data
Lesson 4
How to collect, manage, and make zero-party data actionable?
- Landing page
- Pop-up
- Product preferences
- Personal preferences and Primary information (Personal data)
- Marketing consents
- Preferred channels and frequency
- How to make use of all this data?
- Collecting zero-party data in the entire Customer Lifetime
About SALESmanago
SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.
The company is based in Kraków, Poland and employs 350 highly experienced consultants, data scientists and engineers.
SALESmanago works internationally via an extensive network
of over 1000 reselling partners.
SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyper personalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.