1200%
growth of email efficiency thanks to dynamic messages (compared to the bulk product communication)
200%
Birthday communication efficacy 200% higher than standard mass email campaigns
Thanks to CRM module, which is a part of the SALESmanago system, Yves Rocher was able to get to know customers behaviour on the website and better understand their needs. Implemented automation of processes not only increases customer engagement, but also allows to reactivate passive customers in the right moment. Functionalities related to the monitoring in the real time help to create better segments and thus monetize traffic in the online shop. Taking under consideration above, SALESmanago contributes to the growth of the market flow in the online channel.
About
Yves Rocher is a leading European producer of natural cosmetics. The company enhances the quality of its products: they are tested on a regular basis and upgraded constantly. Yves Rocher performs over 6000 tests yearly. The brand sells its cosmetics in Poland since 1991, and their popularity grows year after year. Since then, 104 new brick-and-mortar stores were opened. Yves Rocher products can be bought via 3 channels: online store, brick-and-mortar store, and by telephone (mail order after telephone consultation).
Challenges
By implementing Marketing Automation, Yves Rocher wanted to boost online sales, to streamline the acquisition of new customers from website visitors and to differentiate offers, regarding customers’ transactional history.
The following goals were set:
Increasing new leads
acquisition and website traffic
Email offer personalization
Lead segmentation based
on items they viewed
and performed transactions
Building brand awareness
and long-term relationships
with customers
Website offer customization
Results
1200%
1200% growth of email efficiency thanks to dynamic messages (compared to the bulk product communication)
200%
Birthday communication efficacy 200% higher than standard mass email campaigns
50%
Average OR for dynamic email grew by 50% and CTR - by 15%
30%
30% of new users buys the suggested products set displayed on dynamic banners when making the first purchase