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Rockmetalshop E-book

Discover the success story of Rockmetalshop

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Click to download: Case Study - Rockmetalshop

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High Performer Award - Enterprise High Performer Award - MidMarket Users Love Us Leader Leader Europe

2613%

ROI for Marketing Automation
implementation

64%

of the last click supported transactions
were generated by the campaign
automatically matched 1-to-1
with user activity

SALESmanago is a great tool that not only allows us to automate the campaign but also significantly impacts increasing sales. Thanks to analytical data and segmentation, we are able to reach the customer with a specific offer at the best time for him, which has a significant impact on shortening the purchasing path.

The system has a lot of functionality, is intuitive to use, and we can count on support at every stage of our cooperation.

Bartłomiej Pluciński

CEO

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About

Rockmetalshop.pl is one of the oldest stores operating on the Polish Internet, selling clothing and accessories related directly to rock and metal music. Over the years of activity, they have consequently expanded their range, offering items practically unavailable anywhere else in Poland. As of today, the store offers music fans over 60,000. various types of assortment, ranging from jewelry and piercing, through clothing and footwear, books and CDs, ending with instruments and furniture.

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Challenges

maintaining brand loyalty and increasing Customer Lifetime Value

conducting omnichannel communication (email, Web Push, website messages), allowing for the delivery of a personalized offer

constant activation and
segmentation of customers

automation of
marketing processes

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Implementation

Lead generation:

  • - pop-up for anonymous contacts with progressive segmentation
  • - pop-up activating contacts unsubscribing from the newsletter
  • - newsletter subscription form

Automation processes:

  • - omnichannel recovery of an abandoned cart
  • - post-purchase campaign with the use of purchase prediction
  • - dynamic omnichannel post-visit retargeting
  • - campaigns activating inactive users

On-Site:

  • - intelligent product recommendations (AI)
  • - dynamic pop-ups with recommendations
  • - conversion of anonymous traffic on the website

Segmentation:

  • - behavioral, transactional, and declarative segmentation
  • - customer segmentation according to newsletter and shopping activity
  • - Recency, Frequency, and Monetary segmentation

Communication with the client:

  • - email marketing
  • - web push
  • - on-site communication
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Effects

2613%

ROI for Marketing
Automation implementation

64%

of last click supported transactions
were generated by the campaign
automatically matched 1-to-1 with user activity

541%

higher click rate and 176%
higher open rate in dynamic
emails with recommendations
compared to mass emailss

3313%

higher OR in mass mailings sent to
active segmented contact groups
compared to mailings without segmentation

656%

higher CTR in dynamic
emails using the customer’s purchase prediction

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Development opportunities

implementation of Customer
Preference Center

launching the
Loyalty Program

300 employees support 3000+ midsize and enterprise customers worldwide