2 613%
ROI for Marketing
Automation implementation
64%
of the last click supported transactions were generated by the campaign automatically matched 1-to-1 with user activity
SALESmanago is a great tool that not only allows us to automate the campaign but also significantly impacts increasing sales. Thanks to analytical data and segmentation, we are able to reach the customer with a specific offer at the best time for him, which has a significant impact on shortening the purchasing path. The system has a lot of functionality, is intuitive to use, and we can count on support at every stage of our cooperation.
About
Rockmetalshop.pl is one of the oldest stores operating on the Polish Internet, selling clothing and accessories related directly to rock and metal music. Over the years of activity, they have consequently expanded their range, offering items practically unavailable anywhere else in Poland. As of today, the store offers music fans over 60,000. various types of assortment, ranging from jewelry and piercing, through clothing and footwear, books and CDs, ending with instruments and furniture.
Challenges
Maintaining brand loyalty
and increasing Customer
Lifetime Value
Conducting omnichannel communication (email, Web Push, website messages), allowing for the delivery of a personalized offer
Constant activation and
segmentation of customers
Automation of
marketing processes
Effects
2 613%
ROI for Marketing
Automation implementation
64%
of last click supported transactions were generated by the campaign automatically matched 1-to-1 with user activity
541%
higher click rate and 176% higher open rate in dynamic emails with recommendations compared to mass emails
3 313%
higher OR in mass mailings sent to active segmented contact groups compared to mailings without segmentation
656%
higher CTR in dynamic
emails using the customer’s
purchase prediction