miscappalapipi case study
Case Study

Discover the success
story of Miscappalapipi
achieved with SALESmanago

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32x

ROI for SALESmanago
implementation

57%

Over 57% of transactions
supported by last click were
generated by automation
and workflow rules

55.95%

KPIs from automation processes:
55.95% OR and 5.9% CTR

Using SALESmanago helps me get to know my customers better. It allows me to personalize the sales process and guide customers to the product that is most suitable for them. SALESmanago provides valuable support for anyone who, like me, regards eCommerce as an opportunity to stay closer to the customer than we might have thought possible.

Sara Mariani Feroci

Co-Founder and E-Commerce Manager at Miscappalapipi.it

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About

Miscappalapipi.it was born in 2011 as an idea of a mum, Sara, who wanted to find the best ecological diapers for her children and to make life easier for the many parents like her. The company was established out of concern for our children, who are exposed to the chemicals contained in everyday products.

The company’s mission is to inspire families to live in a healthy way and in balance with the environment. Its goal is to enable them to choose high- quality products by making these products—which are also the products that are best for the planet—easily available. Team Miscappalapipi.it consists of moms and dads just like you.

To learn more about the company, visit miscappalapipi.it

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Challenges

Acquiring new contacts

Increasing sales

Personalizing communication with customers

Increasing conversion rate through automatic campaigns with the sending of emails and WhatsApp messages

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Results

32x

ROI for Marketing Automation implementation

57%

Over 57% of transactions supported by last click were generated by automation rules and workflow

309%

150% higher OR in automated emails than in bulk emails and 309% higher CTR

75%

Over 75% of all transactions are supported by SALESmanago, and over 18% of transactions are supported by last click

300 employees support 3000+ midsize and enterprise customers worldwide