Discover the success
story of Miscappalapipi
achieved with SALESmanago
DOWNLOAD CASE STUDY
32x
ROI for SALESmanago
implementation
57%
Over 57% of transactions
supported by last click were
generated by automation
and workflow rules
55.95%
KPIs from automation processes:
55.95% OR and 5.9% CTR
Using SALESmanago helps me get to know my customers better. It allows me to personalize the sales process and guide customers to the product that is most suitable for them. SALESmanago provides valuable support for anyone who, like me, regards eCommerce as an opportunity to stay closer to the customer than we might have thought possible.
About
Miscappalapipi.it was born in 2011 as an idea of a mum, Sara, who wanted to
find the best ecological diapers for her children and to make life easier for
the many parents like her. The company was established out of concern for
our children, who are exposed to the chemicals contained
in everyday products.
The company’s mission is to inspire families to live in a healthy way and in
balance with the environment. Its goal is to enable them to choose high-
quality products by making these products—which are also the products that
are best for the planet—easily available. Team Miscappalapipi.it consists of
moms and dads just like you.
To learn more about the company, visit miscappalapipi.it
Challenges
Acquiring new contacts
Increasing sales
Personalizing communication with customers
Increasing conversion rate through automatic campaigns with the sending of emails and WhatsApp messages
Results
32x
ROI for Marketing Automation implementation
57%
Over 57% of transactions supported by last click were generated by automation rules and workflow
309%
150% higher OR in automated emails than in bulk emails and 309% higher CTR
75%
Over 75% of all transactions are supported by SALESmanago, and over 18% of transactions are supported by last click