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la imprenta case study
Case Study

Discover the success
story of La Imprenta
achieved with SALESmanago

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176%

Sales increase

x93

ROI

“It has raised the attention we receive to another level.” “All customers are under control.” “It is very powerful.”

Enrique Bayo

Project Director

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About

This graphic communication company specializes in the printing of books, catalogs, magazines, and brochures. Since 1998, they have been offering their services to all types of clients: companies, institutions, and individuals. They operate throughout Spain and also internationally.

https://www.laimprentacg.com/

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Challenges

Implementing customer segmentation

Employing automation processes

Collecting, managing,
and activating customer data

Increasing customer loyalty

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Results

x93

ROI

11.76%

11.76% of supported last-click
transactions generated by automation processes

62.26%

OR increase for automated email campaigns compared to standard mass campaigns

7.59%

CTR increase for automated email campaigns compared to standard mass campaigns

60.5%

60.5% of transactions supported by SALESmanago

42.5%

42.5% of last-click transactions supported by SALESmanago

176%

Sales increase

300 employees support 3000+ midsize and enterprise customers worldwide