176%
Sales increase
93x
ROI
“It has raised the attention we receive to another level.” “All customers are under control.” “It is very powerful.”
About
This graphic communication company specializes in the printing of books,
catalogs, magazines, and brochures. Since 1998, they have been offering
their services to all types of clients: companies, institutions, and individuals.
They operate throughout Spain and also internationally.
https://www.laimprentacg.com/
Challenges
Implementing customer segmentation
Employing automation processes
Collecting, managing,
and activating customer data
Increasing customer loyalty
Results
93x
ROI
11.76%
11.76% of supported last-click
transactions generated by automation processes
62.26%
OR increase for automated email campaigns compared to standard mass campaigns
7.59%
CTR increase for automated email campaigns compared to standard mass campaigns
60.5%
60.5% of transactions supported by SALESmanago
42.5%
42.5% of last-click transactions supported by SALESmanago
176%
Sales increase