800%
higher efficiency thanks to the automation of email marketing campaigns
3600%
higher rate of opening dynamic emails
27%
growth of the number of contacts after cooperation with SALESmanago in the last 12 months
SALESmanago provides unique tools, allowing you to automate online marketing processes and personalize your offer. By implementing new functionalities and solutions offered by Salesmanago, a snowball effect is created - not only a significantly increasing your revenues but also your customer satisfaction.
Bogusława Kowalewska
Head of Marketing
The client
Krakvet.pl is an online pet store debuting in 2006, which is a pioneer and leader in the e-commerce zoological market. At its height the company employed several hundred people and had 20 online stores in various European countries. In 2019 Krakvet underwent a deep organizational and capital restructuring and now has merged with a large industry investor, Action SA. The existing changes allow for a significant increase in the scale of operations and dynamic development of the store.
Challenges
keeping email marketing communication attractive for the recipient
automation of marketing process
delivering a personalized offer at the best possible time
Solution
Lead Generation
Thanks to the Lead Generation feature, an initial segmentation of Krakvet's customers was carried out by gradually collecting information about them and their shopping preferences. This data is saved on the contact card. The function also offers contact forms for the customer to receive discount codes.
Custom Audience
SALESmanago improves customer communication by optimizing email marketing with bulk and dynamic emails and Web Pushes. Thanks to the Custom Audience feature, it is also possible to reach diverse groups of recipients.
Automation processes
The Automation Processes help to run the sales process campaign, in which a potential Krakvet customer is assigned to the appropriate segment and stage of the sales funnel, depending on their activity (cart / purchase / no cart / no purchase). Contacts are appropriately segmented depending on their sales channels, then targeted for personalized marketing actions, such as a multi-stage campaign following an abandoned shopping cart.
Segmentation
Segmentation itself takes place simultaneously on many levels according to:
- customer visits to the website
- products that have been viewed, purchased, and added to the cart
- time from the last purchase
- frequency of purchases
- cash receipts
- newsletter activity
Results
800%
higher efficiency thanks to the automation of email marketing campaigns
3600%
higher open rate dynamic emails
27%
growth of the number of contacts after cooperation with SALESmanago in the last 12 months
796%
higher CTR