50%
Increase in OR for personalized messages
31%
Conversion on qualified leads
Implementing chosen SALESmanago features substantially helped with putting clients’ database management processes in order, enhanced efficiency in reaching customers with dedicated messages and simplified salesmen’s work. SALESmanago Team were very helpful in analyzing company’s needs and choosing best system configuration as well as in day-to-day management of the application in order to maximize benefits from its use.
About
Isuzu Benelux SA Polska is the official reseller of a Japanese company, Isuzu Motor LTD, the world’s leader in engine technologies and production of Diesel engines, delivery cars, trucks and buses. In Poland the company operates in scope of distributing pick-up and industrial engines spare parts.
Challenges
Low online channel
conversion rate
Running ad campaigns and the urge to increase conversion rate on the generated traffic. Only a small part of visitors were leaving their data on the website – no possibility to run any sales process
Building customer
loyalty
Necessity to assure customers who made the purchase that they spent their money well – building their loyalty and therefore encouraging to promote the brand and use its services more often in the future
Making the process of managing
incoming inquiries more efficient
A need to have a tool that enables informing the sales department about potential client’s interest in the offer and distributing queries within the sales department
Results
17%
Increase in sales
31%
Conversion on qualified leads
50%
Increase in OR for personalized messages