isuzu cas study
Case Study

Discover the success
story of Isuzu achieved
with SALESmanago

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50%

Increase in OR for personalized messages

31%

Conversion on qualified leads

Implementing chosen SALESmanago features substantially helped with putting clients’ database management processes in order, enhanced efficiency in reaching customers with dedicated messages and simplified salesmen’s work. SALESmanago Team were very helpful in analyzing company’s needs and choosing best system configuration as well as in day-to-day management of the application in order to maximize benefits from its use.

Radosław Przybyt

Product and Sales Channels Manager

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About

Isuzu Benelux SA Polska is the official reseller of a Japanese company, Isuzu Motor LTD, the world’s leader in engine technologies and production of Diesel engines, delivery cars, trucks and buses. In Poland the company operates in scope of distributing pick-up and industrial engines spare parts.

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Challenges

Low online channel
conversion rate

Running ad campaigns and the urge to increase conversion rate on the generated traffic. Only a small part of visitors were leaving their data on the website – no possibility to run any sales process

Building customer
loyalty

Necessity to assure customers who made the purchase that they spent their money well – building their loyalty and therefore encouraging to promote the brand and use its services more often in the future

Making the process of managing
incoming inquiries more efficient

A need to have a tool that enables informing the sales department about potential client’s interest in the offer and distributing queries within the sales department

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Results

17%

Increase in sales

31%

Conversion on qualified leads

50%

Increase in OR for personalized messages

300 employees support 3000+ midsize and enterprise customers worldwide