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Fotoforma E-book

Discover the success story of Fotoforma

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High Performer Award - Enterprise High Performer Award - MidMarket Users Love Us Leader Leader Europe

4 279%

ROI for Marketing
Automation implementation

71%

of transactions supported by
SALESmanago were
generated by the campaign
automatically matched 1-to-1 with user activity

Thanks to SALESmanago, we started to build our own database of contacts in a professional manner, with a division that made it easier for us to manage leads. We reach an increasingly personalized group with better communication. The tool allows you to collect and edit the database online and offline. Thanks to the convenient dashboard, each employee is eager to use the solutions offered by the system.

Michał Tobiasz

CEO of Fotoforma

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About

Fotoforma is an authorized supplier of FOTO-VIDEO equipment, with most of the world’s brands in its portfolio. The company has an online store, Fotoforma.pl, and two stationary stores in Warsaw and Wrocław.

Fotoforma | Po prostu obraz i dźwięk

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Challenges

the need to adapt the offer and the method of communication individually for each client

maintaining brand loyalty

conducting constant communication to an active group of recipients

activation and segmentation of customers at every stage of the Customer Journey

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Objectives

automation of new marketing processes and reaching users omnichannel

making customers more loyal, increasing retention and the number of transactions made

increasing Customer Lifetime Value

increasing traffic and sales on the website

the use of dynamic mechanisms to target relevant offers to individual clients, at the best moment for them

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Implementation

Lead generation:

  • - pop-up with a discount code
  • - pop-up activating opt-out contacts
  • - forms and landing page

Automation processes:

  • - omnichannel recovery of an abandoned cart with the intelligent product recommendations
  • - winback campaigns activating inactive users
  • - multi-stage post-visit retargeting using AI recommendations

On-Site:

  • - intelligent product recommendations (AI)
  • - conversion of anonymous and monitored website traffic
  • - live chat

Segmentation:

  • - behavioral, transactional, and declarative segmentation
  • - Recency, Frequency, and Monetary segmentation
  • - customer segmentation by visits to the website and newsletter activity

Communication with the client:

  • - E-mail marketing
  • - Web Push
  • - on-site communication
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Effects

4 279%

ROI for Marketing Automation implementation

35%

an increase in the contact base by 35% per annum

741%

higher click rate and 175% higher opens rate for dynamic emails with 1-to-1 recommendations compared to mass emails

71%

of transactions supported by SALESmanago were generated by the campaign automatically matched 1-to-1 with user activity

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Development opportunities

Customer Preference Center implementation

Launching Personal Shopping Inbox

Implementation of Cinderella AI Visual Products Search

300 employees support 3000+ midsize and enterprise customers worldwide