4 279%
ROI for Marketing
Automation implementation
71%
of transactions supported by SALESmanago were generated by the campaign automatically matched 1-to-1 with user activity
Thanks to SALESmanago, we started to build our own database of contacts in a professional manner, with a division that made it easier for us to manage leads. We reach an increasingly personalized group with better communication. The tool allows you to collect and edit the database online and offline. Thanks to the convenient dashboard, each employee is eager to use the solutions offered by the system.
About
Fotoforma is an authorized supplier of FOTO-VIDEO equipment, with most of the world’s brands in its portfolio. The company has an online store, Fotoforma.pl, and two stationary stores in Warsaw and Wrocław.
Fotoforma | Po prostu obraz i dźwięk
Challenges
The need to adapt the offer and
the method of communication
individually for each client
Maintaining brand loyalty
Conducting constant communication
to an active group of recipients
Activation and segmentation
of customers at every stage
of the Customer Journey
Effects
4 279%
ROI for Marketing
Automation implementation
35%
an increase in the contact base
by 35% per annum
741%
higher click rate and 175% higher opens rate for dynamic emails with 1-to-1 recommendations compared to mass emails
71%
of transactions supported by SALESmanago were generated by the campaign automatically matched 1-to-1 with user activity