efarma cas study
Case Study

Discover the success
story of eFarma
achieved with SALESmanago

badge Financial Times badge Entrepreneur of the year badge Deloitte badge real CDP


16 times ROI


increase of database in 1 year

We have been using SALESmanago for more than 5 years now. We chose it because it’s all-in-one system that allows us to focus all the business core activity in one place. The analytics, all the channels of communications, the export of deep data- makes it a personalizable and modular tool for any business need.

Veronica Gamba

Brand & CRM Manager

Salesmanago Icon

About company

eFarma.com is an Italian parapharmacy with health and wellness products. It was founded in 2013 with the aim of proposing an innovative online sales and consultancy channel for health products. eFarma.com puts the highest quality and professionalism at the service of customers, and offers a catalog with over 60,000 products from the best brands in the pharmaceutical sector. The eFarma.com team is mainly made up of pharmacists, professionals ready to offer each customer the same type of support that one would expect in a traditional pharmacy. To strengthen this approach and adapt it to contemporary needs, they follow a multi-channel customer care strategy that is as direct and accessible as possible, to allow anyone to have their pharmacist always with them.

Salesmanago Icon


Customer churn rate minimisation and customer lifetime value improvement

Building a customer loyalty with communication based on interests, in the most suitable moment for users

Alternative channels for communication with unsubscribers

Salesmanago Icon



last click transactions generated by SALESmanago


increase of database in 1 year


OR of automatic emails is 157% higher then OR of newsletter


16 times ROI


22% of last click supported transactions generated by Automation Processes


Email after visit flow reach 44% OR and 7% CTR


10,5% of all transactions supported by SALESmanago generated by Web pushes


64% of all transactions supported by SALESmanago generated by Automations

300 employees support 3000+ midsize and enterprise customers worldwide