Maximizing the Effects of an Omnichannel Customer Engagement Strategy for Fashion Brands
Webinar, 27th of July, 11:00 AM CEST
Hosted by Fabio Santoro, Sales Manager Italy & Spain at SALESmanago
The fashion e-commerce industry is grappling with a trifecta of challenges, including post-pandemic reality, shifting buyer behaviors, and global economic instability. As fashion online businesses face unprecedented hurdles, marketing automation emerges as a powerful solution to help them adapt, thrive, and connect with their target audience amidst these uncertain times.
In an extremely intimate Fashion industry, loyalty is being won by providing the most delightful experience, stemming from seemingly intuitive understanding. The power enabling you to spoil the customers with foreseeing even the slightest of their whims, and offering the right things in just the right time. But what looks like charming, intuitive magic to customers, is an effect of Omnichannel Customer Engagement Strategy done right. In this webinar we unveil the intricate secret of such strategy planning and execution.
Neglecting the importance of loyalty and intimacy in the Fashion industry is now, in 2023, a crime, punished by abandonment by customers, whose desires have not been deciphered correctly and in time. Do not let this happen to you and join our webinar!
We hear you
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HOW
How? By allowing our customers to gain an advantage through 3 principles:
Customer Intimacy: A self-learning solution that leverages zero- and first-party data. The effect: Know your customers better than your competition. Increased loyalty. Authentic relationships.
Precision Execution: Combining hyper-personalization of the omnichannel experience with predefined processes. The effect: higher CR, AOV, and CLV, and lower customer churn.
Growth Intelligence: Merging Human and AI-based guidance to increase the impact of your budget and efforts. No-code design cuts dependency on IT. The effect: Full control of your revenue outcomes.
The blend of the above is a guarantee for each marketing team to be powerful, lean and pragmatic. And a trusted revenue partner for their CEO’s.
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WHY
Marketing in eCommerce has become the most exciting but also the most demanding area of business. Hyper aggressive strategies of competition, skyrocketing Customer Acquisition Costs, complexity of Omnichannel Experience and customer growing demand for true relationships and superior relevancy make it harder than ever to achieve proper Conversion Rates and Return on Investment in Marketing.
On top of that eCommerce marketers face huge fragmentation and growing costs of marketing technology solutions, reliance on IT and other scarce expertise. This slows them down and decreases their impact.
Due to the above meeting revenue expectations in eCommerce is getting more and more challenging and in the quest for growth marketing teams end up with:
Never-ending demand for more resources, while aiming to be lean and differentiated
Shortsighted spray & pray tactics instead of long term vision focused on building value
Being looked down at as a cost-center, instead of a respected CEO’s revenue partners
That’s why we created SALESmanago and our vision
A world where every marketing team can deliver the strongest eCommerce revenue growth…the lean way -
WHAT
The solution is SALESmanago. No code, AI driven Customer Data Platform with natively built Omnichannel Execution, Analytics, Optimization Tools and Marketing Intelligence features. We are designing it for impact hungry eCommerce marketing teams that desire Enterprise Class solutions and are willing to challenge the world’s largest eCommerce businesses and share the values of:
Delivering Results
Being Lean and Pragmatic
Staying ahead of competition
Our Customer Success teams will make sure you do everything faster than expected.
Success. Together.
We hear you
-
WHY
Marketing in eCommerce has become the most exciting but also the most demanding area of business. Hyper aggressive strategies of competition, skyrocketing Customer Acquisition Costs, complexity of Omnichannel Experience and customer growing demand for true relationships and superior relevancy make it harder than ever to achieve proper Conversion Rates and Return on Investment in Marketing.
On top of that eCommerce marketers face huge fragmentation and growing costs of marketing technology solutions, reliance on IT and other scarce expertise. This slows them down and decreases their impact.
Due to the above meeting revenue expectations in eCommerce is getting more and more challenging and in the quest for growth marketing teams end up with:
Never-ending demand for more resources, while aiming to be lean and differentiated
Shortsighted spray & pray tactics instead of long term vision focused on building value
Being looked down at as a cost-center, instead of a respected CEO’s revenue partners
That’s why we created SALESmanago and our vision
A world where every marketing team can deliver the strongest eCommerce revenue growth…the lean way -
HOW
How? By allowing our customers to gain an advantage through 3 principles:
Customer Intimacy: A self-learning solution that leverages zero- and first-party data. The effect: Know your customers better than your competition. Increased loyalty. Authentic relationships.
Precision Execution: Combining hyper-personalization of the omnichannel experience with predefined processes. The effect: higher CR, AOV, and CLV, and lower customer churn.
Growth Intelligence: Merging Human and AI-based guidance to increase the impact of your budget and efforts. No-code design cuts dependency on IT. The effect: Full control of your revenue outcomes.
The blend of the above is a guarantee for each marketing team to be powerful, lean and pragmatic. And a trusted revenue partner for their CEO’s.
-
WHAT
The solution is SALESmanago. No code, AI driven Customer Data Platform with natively built Omnichannel Execution, Analytics, Optimization Tools and Marketing Intelligence features. We are designing it for impact hungry eCommerce marketing teams that desire Enterprise Class solutions and are willing to challenge the world’s largest eCommerce businesses and share the values of:
Delivering Results
Being Lean and Pragmatic
Staying ahead of competition
Our Customer Success teams will make sure you do everything faster than expected.
Success. Together
Fabio is a passionate sales professional with over 13 years experience driving revenue growth and building long-lasting relationships with customers.
Throughout his career, Fabio has developed expertise in account management, value selling strategies and strategic consultancy and has consistently demonstrated to be able to deal with SMEs as well as Enterprise organizations.
In his current role at SALESmanago, Fabio is responsible for empowering his team members to excel by providing them with the tools, guidance, and support they need to help Italian and Spanish businesses to deal with the consequences brought by the ongoing digital transformation in relation to the marketing side of the business.