Salesmanago Blog | eCommerce Marketing, Automation & AI Insights

Marketers get precise, targeted content with SALESmanago’s OpenAI-powered content generator

Marketers get precise, targeted content with SALESmanago’s OpenAI-powered content generator

February 14, 2023

Kraków, Poland, 9th February 2023: SALESmanago, the Customer Engagement Platform, today announced the integration of OpenAI’s generative AI model with its email designer, in addition to the launch of its Email Design Studio.

Designed to empower marketers to create more engaging and efficient campaigns, SALESmanago’s email designer integrates with OpenAI’s model to generate content immediately from a list of options. This includes rewriting content, generating new content based on a query, creating call-to-actions, preparing bullet points (including summarising content), and listing product advantages, among others. All content can be produced in 12 languages – including English, German, Dutch, Italian, Spanish, and Polish – to increase the reach of campaigns and improve content output.

SALESmanago will soon be launching more enhanced AI email designer options including ‘email rating’ and generating subjects based on email content.

Email Design Studio

The integrated generative AI capabilities are also available in the company’s new Email Design Studio, which will be available later this month.

 

Studio users can enhance emails with dynamic personalisation based on Zero- and First-Party Data, which helps to engage customers and boost customer intimacy. All widgets for eCommerce are available in a single designer, which is boosted with a built-in AI studio for easier content creation. This includes generating the best subject lines, bullet points, product descriptions, catchy slogans and main-body content.

 

Greg Blazewicz, CEO and Founder at SALESmanago commented: “From support with generating content to providing inspiration, our new AI functionality is helping marketers to create engaging campaigns that can be launched faster than via traditional routes. Increasing customer intimacy and personalisation is key, and embracing AI is a key to achieving this. This functionality in Beta will be available to all customers with SALESmanago PRO and Enterprise packages, and we’re set to launch further AI enhancements later in 2023.”

 

To find out more about SALESmanago, visit the website here.

About SALESmanago

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean, yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2,000+ mid-size businesses in 50 countries, as well as leading many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

 

SALESmanago delivers on its promise of maximising revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence by merging human and AI-based guidance, enabling pragmatic and faster decision making for maximum impact. For more information, visit: www.salesmanago.com 

Media contacts

For further information please contact Victoria Hourigan, [email protected],

+44 (0)7584 769496 

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