November 28, 2025
Why MCP is the Key to Unifying the MarTech Stack and Scaling AI
The eCommerce landscape is clear: AI is the future of growth. But this promise is constantly being challenged by a single problem: fragmentation. We must shift from a situation where integrating two systems takes months of engineering work to where complexity is handled by the platform, and we can focus on business execution.
November 24, 2025
The Stranger Trends of November 2025: A Campaign Guide for the 'Black Time'
Welcome to the table, traveller. Grab your dice and pour a strong cuppa. We are entering the darkest chapter of the 2025 campaign: The Black Time for Promo. The Dungeon Master has set the Difficulty Class to 25, the fog of the "Upside Down" has rolled into the marketplace, and the reliable spells you cast in Q3 are fizzling out.In this session, you a...
November 21, 2025
Top 10 Marketing Automation Tools for eCommerce Start-ups for 2026
In 2026, building momentum quickly is everything. For ambitious startups, a modern marketing automation platform is the multiplier. These systems help you send the right message at the right time, reduce repetitive work, and turn leads into customers without burning out your team. We'll explore ten tools that move you beyond basic email to personalised, unified ...
November 20, 2025
Personalisation is essential for eCommerce success, yet a quarter of marketers are missing Black Friday opportunities
New SALESmanago research reveals that 27% of marketers struggle with personalising offers during Black Friday, even though 99% see it as key to eCommerce successExecution is also a challenge for them, with almost half (47%) time-poor or “just about coping”
November 13, 2025
SALESmanago appoints Phil Draper as CEO to spearhead martech innovation and global growth
Draper will further strengthen SALESmanago’s AI capabilities & mission to help brands create seamless, data-driven customer experiences at scaleHe joins having spent over a decade at DotDigital, holding positions including CMO and General Manager EMEA
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November 13, 2025
#Growth Hack Series: Meet Your Customers Where They Are with Native WhatsApp Integration in SALESmanago
For eCommerce marketers there is just one and most fundamental question they ask themselves every day: how to reach our customers. The best teams have a whole arsenal of tools: email campaigns, website personalisations, mobile push or SMS messages. But there is one tool that, in skilled hands, can ...