May 14, 2026
How to Build a Customer Loyalty Program That Actually Works
Google "what percentage of loyalty programs fail" and you'll get a wider range than the Andes (world’s longest mountain range for those of you who failed Geography). Depending where you read anywhere from 20% to 97%. That tells you two things. First, nobody really agrees on what "fail" even means. Second, quite a lot of loyalty programs aren&...
May 7, 2026
Omnichannel vs Multichannel: What's the Difference (and Does It Actually Matter?)
You’ve seen the slide before. You know the one with your brand in the middle, channels radiating outward like a proud little sun. Email, SMS, web push, social, paid ads, on-site personalisation, maybe a loyalty program if you're feeling ambitious. It says "
April 30, 2026
April’s Trends: Treatonomics is No Fool’s Recipe
This month isn’t about being fooled by the next massive industry panic or buying into stressful, hyper-complex tech trends. Low-friction joy? Welcome to the era of Treatonomics.
April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...
April 16, 2026
Conversational AI in Ecommerce: Could Your Chatbot Become Your Most Profitable Sales Channel?
When I think about it, eCommerce hasn't really changed its fundamental UX in ten years. A customer lands on a homepage. Clicks into a category. Scrolls through a grid of products. Adds something to a cart. Checks out. Maybe.It's a catalogue model. A very fast, very pretty, very data gathery digital catalogue, sure. But a catalogue is still a catalogu...
April 10, 2026
10 Marketing Automation Workflows Every E-commerce Store Needs
Eighteen billion dollars. That's how much revenue eCommerce stores lose to abandoned carts annually. Not "potential revenue if everything went perfectly." Actual money left on the table because nobody followed up.Marketing automation recovers that revenue whil...