September 4, 2025
The 4 Levels of Personalisation in Marketing Automation: Where Does Your Business Rank?
"Personalisation" is one of the most used words in modern marketing vocabulary, but also has no singular, universally applicable definition. It is often treated as a switch to be flipped on or off, a feature to be bought. The reality is that true personalisation is a moving target; it's a journey of increasing sophistication. Many businesses, eager to ...
September 3, 2025
Important Updates to Our Main Services Agreement Regarding the EU Data Act
As your trusted partner in growth, we are committed to staying ahead of the regulatory landscape to ensure your business is always compliant and competitive. In line with this commitment, we are proactively updating our Main Services Agreement (MSA) to align with the new EU Data Act.
August 29, 2025
Customer Data Platform vs CRM: Why Your Business Has Outgrown Its Sales-First System
For decades, the Customer Relationship Management (CRM) system has been the undisputed centre of the customer universe. Born out of the needs of sales teams, it was adopted by marketers because, for a long time, it was the only tool available to manage customer data. The belief that this sales-first system can still act as the central "brain" of a modern ma...
August 27, 2025
August's Low Tide: Trends' Seabed
August has a unique rhythm, doesn't it? It's the low tide of the business year. The frantic waves of the first half have receded, and for a brief moment, the seabed of our industry is exposed.This quiet period is our chance to walk the sand and see the underlying structures we usually can't: The shifting channels of influence, the new habits etc...
August 26, 2025
Integrating Marketing Automation Tools: From Costly Chaos to a Cohesive Growth Engine
The modern marketing stack presents a paradox for business leaders: you've invested in a suite of powerful, best-in-class marketing tools, each promising to revolutionise a different part of your business. You have a brilliant tool for email, another for on-site search, and a third for customer support. Yet, despite the significant investment, they don't co...
August 18, 2025
The 8 Best AI Tools for Ecommerce to Drive Revenue and Retention
Walking into the world of AI tools for ecommerce feels a bit like being a kid in a sweet shop with unlimited pocket money. There are endless shiny options, from AI copywriters that promise perfect prose to chatbots that never sleep. But for a business leader, this excitement can quickly turn into a strategic headache.