October 8, 2025
The End of the Segment: Your Next Big Competitor is the “Segment of One”
For any marketer who has built a career over the past two decades, the customer segment has been our most trusted tool. It was the engine that allowed us to move from the broadcast model of mass marketing to a more relevant, targeted approach, and for a long time, it was our primary competitive advan...
September 30, 2025
Decoding the Ghosts: The Truth About AI Personalisation for Anonymous Visitors
It’s a persistent question in eCommerce boardrooms and marketing meetings: with the vast majority of website traffic being anonymous, is our investment in AI-powered recommendations going to waste?
September 30, 2025
Ready for the Rush? Top Black Friday 2025 Ideas for Your eCommerce Store
Forget the calendar! For eCommerce stores, the final sprint to Black Friday starts now. With consumers starting their holiday shopping earlier every year, the window for last-minute preparations is officially closing.
September 30, 2025
Seconda Strada's eCommerce Growth: 15% of Additional Sales & 75% of Transactions Started with SALESmanago
In a single quarter, after partnering with SALESmanago, Seconda Strada transformed their marketing operations, resulting in our platform driving 75% of their total transactions and boosting sales attributed to it by 15%. For the Italian fashion retailer, this wasn't a hypothetical success; it was a strategic achievement built up...
September 29, 2025
Avoid Post-purchase Black Hole with Use of Innovative Marketing Automation
The single most expensive word in the marketing dictionary is "acquisition." We invest enormous resources like time, budget, and creative energy, into driving that first purchase. Yet for a huge number of businesses, the moment a customer clicks "buy," they fall into a "post-purchase black hole": an anxious silence filled with generic tr...
September 23, 2025
The September Syllabus Change: Are You Ready for New Trends?
Forget everything you thought you knew. That familiar September feel of a fresh start is a lovely notion, but for those of us in digital marketing, the lesson is clear: School is never out. The curriculum is being rewritten on the fly, and the only way to thrive is to be a student forever.Welcome to the Digital Marketer's World, a place where learning ne...