January 15, 2026
#Growth Hack Series: Avoid "Zero-result" Dead Ends Using AI Product Discovery
We have all been there. You have a specific image in your head: a mid-century modern armchair in teal velvet, or a dress with a very specific floral pattern. You go to an online store and type "blue chair" or "flower dress". The results? Hundreds of irrelevant items that force you to scroll for twenty minutes. Or worse: "No results found.&quo...
December 29, 2025
GOG: A Story of Mission-driven Success
GOG is a digital distribution platform with a curated selection of thousands of timeless classics games. Part of the CD PROJEKT Group, GOG serves a global market of millions with a user-first philosophy: all games are DRM-free, offering a sense of ownership and privacy.
December 23, 2025
9 Ways to Win Christmas Sales Without Becoming The eCommerce Grinch
There is something special in the air during December. It is a mix of festive anticipation and the low-level hum of anxiety. You wish for Christmas to arrive already and, at the same time, you know how much you need to do before the bliss of blanket laziness. But first - presents! The stakes are high: you are not buying objects, you express love. And you don’t have m...
December 15, 2025
6 Trends Shaping the Future of eCommerce in 2026
Every few years, eCommerce shifts in a way that forces leaders to rethink almost everything they have known so far. And 2026 feels like one of those years. We are now facing an unprecedented change caused by spreading AI solutions across all industries and markets. Every year, AI becomes more and m...
December 12, 2025
Omnichannel Marketing Automation: The Strategy for Unified Growth
The modern eCommerce marketer is caught in a difficult paradox. You are expected to deliver a seamless, relevant experience for every single customer—true 1-to-1 personalisation—yet you are often armed with a fragmented stack of tools that treat your customers like rows in a spreadsheet.
December 10, 2025
Last 2025 Trends - The Goblincore December
If you have spent any time on social media recently, you might have encountered the term "Goblincore." It is an aesthetic and a mindset that rejects the polished, minimalist perfection of modern life in favour of the chaotic, the cozy, the earthy, and the comfortably "ugly." It is about burrowing into a pile of blankets, collecting shiny trinkets,...