#Growth Hack Series: Master Acquisition with Web Engagement Studio

The Technical Obstacle: Fragmented Tools

Many eCommerce businesses operate with a patchwork of disconnected website tools—separate systems for landing pages, forms, and content creation. This fragmentation leads to inconsistent branding, technical challenges for non-developers, and inefficient data collection processes. Without a unified approach to engagement on the website, businesses struggle to gather valuable customer information directly from the source and create cohesive customer journey. This poses many problems for a business:

• Increased investment - Fragmented website engagement tools force businesses to invest in multiple solutions and often require technical expertise or agency support, inflating costs while delivering suboptimal results.

• Decreased conversion - Without intuitive forms and landing pages that are optimised for both desktop and mobile, businesses lose potential customers at critical conversion points in the funnel.

• Reduced capacity - Many solutions require significant time investment for setup and maintenance, delaying the implementation of new marketing initiatives and slowing down business growth.

• Suboptimal customer experiences - Disjointed tools create inconsistent user experiences across touchpoints, weakening brand perception and reducing customer trust—a critical factor in conversion optimisation.

The Statistics Behind It

• Salesforce study reports that 79% of customers are willing to share relevant information about themselves in exchange for contextualised interactions where they're immediately known and understood.

• A study by SheerID and Forrester Consulting found that 85% of marketers consider zero-party data critical for creating effective personalised experiences, and 82% have access to such data. However, 42% are unsure how to use it effectively.

• According to Hubspot, 87% of marketers report that data is their company's most under-utilised asset, suggesting potential challenges in effectively utilising data, possibly due to complex tools or processes.

Smaller businesses often lack the resources for complex technical implementations but need effective ways to engage visitors and collect valuable customer data. By implementing a unified approach through Web Engagement Studio, they can streamline their web engagement efforts, enhance customer interactions, and drive sustainable business growth. These solutions will significantly improve their acquisition KPIs, helping them lower costs and boost conversion rates through better zero-party data collection.

The Solution: A Unified Web Engagement Platform

Web Engagement Studio by SALESmanago provides a comprehensive solution that consolidates landing page creation, form building, and content management into one intuitive platform. This unified approach enables businesses to create consistent brand experiences across all web touchpoints while collecting valuable zero-party data through engaging, interactive elements. By simplifying the creation process with a no-code, drag-and-drop interface, Web Engagement Studio empowers marketing teams to implement and optimise web engagement strategies without technical barriers quickly, ultimately driving higher conversion rates and more effective customer acquisition.

Create Responsive, Brand-consistent Landing Pages

With Web Engagement Studio's drag-and-drop builder, you can create professional landing pages that maintain consistent branding across all customer touchpoints. The intuitive interface allows marketing teams to design, launch, and iterate without coding knowledge, while responsive design features ensure optimal display across all devices. Custom widgets enable the creation of unique, engaging pages that resonate with your specific audience segments, increasing the likelihood of conversion.

Implementation steps:

1. Start with pre-designed templates aligned with your industry

2. Customise colours, fonts, and styles to match your brand guidelines

3. Add engaging elements like videos, testimonials, and product showcases

4. Ensure mobile responsiveness with the built-in preview function

5. Integrate landing pages with your existing marketing automation workflows

Implement Zero-party Data Collection Forms

Replace traditional, static forms with interactive, engaging questionnaires that encourage visitors to share their preferences and intentions. Web Engagement Studio's form builder enables the creation of multi-step forms with conditional logic, dropdown menus, checkboxes, and other interactive elements that make data collection feel like a value exchange rather than an interrogation.

Implementation steps:

1. Identify the most valuable customer insights for your business

2. Design forms that progressively collect information based on previous answers

3. Incorporate engaging elements like quizzes or product finders

4. Clearly communicate the value exchange (what customers get for sharing information)

5. Connect form submissions directly to your personalisation engine

Create Engaging Blog-based Content Experiences

Transform standard blog articles into interactive content experiences that engage readers while collecting valuable insights. Web Engagement Studio enables the seamless integration of interactive elements within content, turning passive reading into active engagement that generates actionable data for personalisation and remarketing efforts.

Implementation steps:

1. Identify your most popular content pieces for enhancement

2. Add interactive elements like polls, quizzes, or product recommendation tools

3. Incorporate contextual CTAs based on content topics

4. Enable social sharing with tracking capabilities

5. Analyse engagement metrics to optimise future content creation

The Effect: Personalised Customer Journeys That Drive Conversions

By implementing Web Engagement Studio, businesses can create cohesive, personalised customer experiences that significantly impact conversion rates. The zero-party data collected through interactive forms and landing pages provides the foundation for highly relevant product recommendations, personalised email campaigns, and targeted remarketing efforts. This level of personalisation increases customer engagement at every touchpoint, building trust and encouraging conversion actions.

The unified nature of the wizard ensures consistent branding and messaging across all web properties, creating a seamless experience that builds customer confidence. Additionally, the no-code approach empowers marketing teams to quickly implement and test new engagement strategies without technical dependencies, accelerating time to value and enabling rapid optimisation based on performance data.

Web Engagement Studio by SALESmanago offers eCommerce businesses a powerful way to overcome the limitations of fragmented website engagement tools, especially in their early growth stages. By unifying landing page creation, form building, and content management in one intuitive platform, businesses can create consistent, engaging customer experiences while collecting valuable zero-party data for personalisation efforts.

If you’re already using SALESmanago your current forms and pop-ups can be migrated automatically. Start building with the new drag-and-drop wizard today.

If you’re new here, book a quick demo and see how fast you can go from traffic to conversion.