Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Pilot WP, the innovative streaming platform offering over 100 channels without contracts or additional advertisements, has achieved remarkable results through their marketing automation strategy, with a staggering 392% increase in last-click transactions year-over-year and a 370% boost in supported sales during the same period. By implementing intelligent customer segmentation and personalised website content through SALESmanago, the company has successfully enhanced customer relationships across multiple touchpoints.
Their omnichannel approach, including dynamic exit pop-ups and targeted campaigns during major sporting events like Euro 2020 and World Cup 2022, has yielded impressive metrics - a 94% growth in monitored contacts and a 55% improvement in mass email open rates. How did this streaming service transform its marketing approach to achieve a remarkable 250% increase in automated campaign transactions? Read the full case study below.
Share with Your Community
Latest posts
August 11, 2025
3 SMS Growth Hacks to Turn Conversations into Conversions
In the relentless pursuit of customer retention, many ecommerce brands treat SMS marketing like a megaphone: a tool for one-way, impersonal broadcasts. This approach, a monologue from brand to consumer, is actively costing you customers because in an era where connection is currency, talking at your audience instead of with them creates a 'rete...
August 4, 2025
The Personalisation Penalty: The Revenue You’re Losing Without AI
If you are working in eCommerce or any other industry that deals with customers, you know it already. There's a revenue penalty, one that grows with every customer interaction that falls short of their expectations. I call it the Personalisation Penalty.
July 31, 2025
How to Actually Measure ROI from Personalisation in Marketing Automation
Proving the financial return on personalisation is one of the most sophisticated challenges in modern marketing. While the impact is often felt intuitively—in higher engagement and happier customers—translating that value into hard revenue figures is notoriously difficult. The problem lies in our measurement models. We are applying simple, campaign-based metri...