
As your trusted partner in growth, we are committed to staying ahead of the regulatory landscape to ensure your business is always compliant and competitive. In line with this commitment, we are proactively updating our Main Services Agreement (MSA) to align with the new EU Data Act.
These updates are designed to enhance your rights regarding data portability and service flexibility, ensuring our partnership continues on a foundation of transparency and trust.
What is the EU Data Act
The EU Data Act is a new regulation designed to create a fairer and more innovative data economy within the European Union. While GDPR focuses on the protection of personal data, the Data Act complements it by establishing rules for the access to and use of data, particularly data generated by connected (IoT) products and services.
Its primary goal is to unlock the value of data by ensuring it can be shared more easily and fairly between businesses, consumers, and, in specific situations, public sector bodies. For our clients, the most significant aspect is the new framework for data portability, which gives you greater control and flexibility over your digital assets.
The new rules were formally approved and entered into force in January 2024, but they will become fully applicable from 12 September 2025.
Key Changes to Your Agreement
To ensure full compliance and provide you with greater control, we are updating two key areas of our Main Services Agreement. The changes are outlined below for your clarity.
A More Flexible Termination Policy
Current Version | New Version (effective from September 12, 2025) |
---|---|
The customer could only terminate the agreement in the event of unavailability of the System's main functionalities. | The customer can terminate the agreement at any time, with a Maximum Notice Period (two months). In this case, the Additional Fee (corresponding to the fees for the remainder of the agreement, had it not been terminated) may be charged. This fee does not apply when the customer terminates the agreement due to circumstances for which SALESmanago is responsible. |
Enhanced Data Portability and Provider Switching
Current Version | New Version (effective from September 12, 2025) |
---|---|
Lack of detailed provisions and procedures for transferring data to another provider resulting from the Data Act. | A detailed, new chapter has been introduced that regulates the process of transferring your data and digital assets in accordance with the EU Data Act. New appendices have been added to specify the technical conditions for migration. |
What These Changes Mean for Our Partnership
To ensure our continued partnership is fully compliant with the upcoming EU Data Act, we are updating our terms.
While you can choose to object to these changes, please be aware that the previous terms will not meet the mandatory legal requirements after 12 September 2025. Therefore, to ensure your service continues without any disruption, it is necessary to align our agreement with these new provisions. This will allow us to maintain our service for you in a fully compliant and secure manner.
Have Questions? We're Here to Help
We understand that regulatory changes can bring questions, and we are here to support you. Please do not hesitate to contact us if you have any further questions or concerns.
Latest posts

The End of the Segment: Your Next Big Competitor is the “Segment of One”
For any marketer who has built a career over the past two decades, the customer segment has been our most trusted tool. It was the engine that allowed us to move from the broadcast model of mass marketing to a more relevant, targeted approach, and for a long time, it was our primary competitive advan...

Decoding the Ghosts: The Truth About AI Personalisation for Anonymous Visitors
It’s a persistent question in eCommerce boardrooms and marketing meetings: with the vast majority of website traffic being anonymous, is our investment in AI-powered recommendations going to waste?

Ready for the Rush? Top Black Friday 2025 Ideas for Your eCommerce Store
Forget the calendar! For eCommerce stores, the final sprint to Black Friday starts now. With consumers starting their holiday shopping earlier every year, the window for last-minute preparations is officially closing.