Winning the Zero Moment of Truth with Marketing Automation

Discover Marketing Automation secrets

see how simple solutions can boost your sales

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Ebook Cover

The ZMOT (Zero Moment of Truth) concept describes a new consumers’ habit: pre-shopping, or research before the purchase. Your potential customers actively search for detailed information about the product before they make a decision.

You will learn:

  • how to obtain reviews, recommendations, and user-generated content from existing customers, and how to use such materials to increase sales,
  • what customers want to learn when they research,
  • what Real-Time Marketing practices support consumers’ research,
  • how Marketing Automation addresses the ZMOT,
  • how recommendation engines work.
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