Salesmanago

Winning the Zero Moment of Truth with Marketing Automation

Case Study Cover
Europe's fastest Marketing Automation Company

The ZMOT (Zero Moment of Truth) concept describes a new consumers’ habit: pre-shopping, or research before the purchase. Your potential customers actively search for detailed information about the product before they make a decision.

You will learn:

  • how to obtain reviews, recommendations, and user-generated content from existing customers, and how to use such materials to increase sales,
  • what customers want to learn when they research,
  • what Real-Time Marketing practices support consumers’ research,
  • how Marketing Automation addresses the ZMOT,
  • how recommendation engines work.
Over 10 000 customers worldwide
SALESmanago Clients – Orange
SALESmanago Clients – New Balance
SALESmanago Clients – Yves Rocher
SALESmanago Clients – Lacoste
SALESmanago Clients – Amrest
SALESmanago Clients – Starbucks
SALESmanago Clients – Telekom
Pizza Hut
SALESmanago Clients – Wwf
SALESmanago Clients – Amnesty
SALESmanago Clients – Aviva
SALESmanago Clients – Toysrus