Winning the Zero Moment of Truth with Marketing Automation
The ZMOT (Zero Moment of Truth) concept describes a new consumers’ habit: pre-shopping, or research before the purchase. Your potential customers actively search for detailed information about the product before they make a decision.
You will learn:
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how to obtain reviews, recommendations, and user-generated content from existing customers, and how to use such materials to increase sales,
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what customers want to learn when they research,
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what Real-Time Marketing practices support consumers’ research,
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how Marketing Automation addresses the ZMOT,
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how recommendation engines work.
300 employees support 3000+ midsize and enterprise customers worldwide
For those who use Marketo, Hubspot or Pardot, SALESmanago is powerful, feature rich inbound marketing automation platform, very affordable with excellent support.
SALESmanago account management is extremely efficient and well organized. We are happy customers with both our account and the solution.
Support is really great in problem solving. SALESmanago is up-to-date in innovations and is capable to adjust for unique needs also.
Thanks to CRM we gained deeper insight into customer behavior and we understood their needs. SALESmanago contributes to boost in our sales in online shopping.
Marketing Automation solutions provided by SALESmanago is time-saving. Personalisation of offers gives a customer an impression that the offer is specially chosen for him by a specialist.
Thanks to the SALESmanago system I have managed to implement solutions that help me come closer to my customers in real real-time and thus generating more sales.