Winning the Zero Moment of Truth with Marketing Automation

The ZMOT (Zero Moment of Truth) concept describes a new consumers’ habit: pre-shopping, or research before the purchase. Your potential customers actively search for detailed information about the product before they make a decision.
You will learn:
-
how to obtain reviews, recommendations, and user-generated content from existing customers, and how to use such materials to increase sales,
-
what customers want to learn when they research,
-
what Real-Time Marketing practices support consumers’ research,
-
how Marketing Automation addresses the ZMOT,
-
how recommendation engines work.