Switch from Email Marketing to Marketing Automation

Email marketing needs marketing automation to survive. Open Rates for bulk newsletters dropped 4 times in the last 5 years. When you switch email marketing to Marketing Automation, you can utilize the synergy between all the channels, not isolate email.
You will learn:
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how to build and segment a contact base
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how to adjust the time of sending to customer’s preferences, her location and behavior
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how to personalize messages
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how to create a subject and CTA
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how to integrate the mobile channel into e-mail marketing activities