Ebook - Customer Value Marketing
More and more companies are entering marketing automation utilising a B2C approach. However they are being sold the same software used for B2B and being told to adopt the same strategies used for B2B. You can see how this might not be the wisest approach. SO what instead you ask – CUSTOMER VALUE MARKETING! This is a completely NEW, REVOLUTIONARY, marketing approach for B2C companies and online stores.
You will learn:
-
What the difference is between a B2B and B2C purchase process!
-
What is the common denominator of current marketing strategies!
-
How to use modern tools to maximize every customer’s value over time!
-
What RFM, DBL, and 360° have in common!
300 employees support 3000+ midsize and enterprise customers worldwide
For those who use Marketo, Hubspot or Pardot, SALESmanago is powerful, feature rich inbound marketing automation platform, very affordable with excellent support.
SALESmanago account management is extremely efficient and well organized. We are happy customers with both our account and the solution.
Support is really great in problem solving. SALESmanago is up-to-date in innovations and is capable to adjust for unique needs also.
Thanks to CRM we gained deeper insight into customer behavior and we understood their needs. SALESmanago contributes to boost in our sales in online shopping.
Marketing Automation solutions provided by SALESmanago is time-saving. Personalisation of offers gives a customer an impression that the offer is specially chosen for him by a specialist.
Thanks to the SALESmanago system I have managed to implement solutions that help me come closer to my customers in real real-time and thus generating more sales.