Salesmanago

Ebook - Customer Value Marketing

Case Study Cover
Europe's fastest Marketing Automation Company

More and more companies are entering marketing automation utilising a B2C approach. However they are being sold the same software used for B2B and being told to adopt the same strategies used for B2B. You can see how this might not be the wisest approach. SO what instead you ask – CUSTOMER VALUE MARKETING! This is a completely NEW, REVOLUTIONARY, marketing approach for B2C companies and online stores.

You will learn:

  • What the difference is between a B2B and B2C purchase process!
  • What is the common denominator of current marketing strategies!
  • How to use modern tools to maximize every customer’s value over time!
  • What RFM, DBL, and 360° have in common!
Over 10 000 customers worldwide
SALESmanago Clients – Orange
SALESmanago Clients – New Balance
SALESmanago Clients – Yves Rocher
SALESmanago Clients – Lacoste
SALESmanago Clients – Amrest
SALESmanago Clients – Starbucks
SALESmanago Clients – Telekom
Pizza Hut
SALESmanago Clients – Wwf
SALESmanago Clients – Amnesty
SALESmanago Clients – Aviva
SALESmanago Clients – Toysrus