The Crisis of Inbound and the new Push Marketing

The future of the web? Push logic. Data and recommendation engines will allow marketers to recognize and address consumers’ needs faster and deliver relevant offer in the push mode (with notifications, pop-ups, banners or web push). The ebook describes that shift.
You will learn:
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why it happens and how mobile apps revolutionize the way we use the Internet
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how to adjust the time of sending to customer’s preferences, her location and behavior
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what is the difference between pull and push marketing
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how to use push approach and tools to increase sales and engagement (with Marketing Automation)
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why inbound marketing finds itself in a crisis.