SALESmanago Marketing Automation

2018 European Digital Marketing Survey

2018 European Digital Marketing Survey

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Ebook Cover

60% of marketers wouldn’t go for marketing when choosing a new job.
This is one of many surprising conclusions drawn from the 2018 European Digital Marketing Survey conducted by SALESmanago. The aim of the survey was to analyze the state of digital marketing. More than 300 participants agreed to help us with that!

Our respondents answered many questions that concerned:

  • acquiring valuable leads
  • the biggest marketing disappointment of 2017
  • the most frequently used marketing tools
  • challenges and goals for the coming year
  • investments and trends
Over 10 000 customers worldwide