Salesmanago Blog | eCommerce Marketing, Automation & AI Insights

Did You Turn on Your AI?

& does it not ruin your brand reputation?

AI fatigue is a real trend. We're seeing a growing and vocal backlash against AI in creative fields, with users criticising big-name brands for ‘AI slop’. This isn't just noise; it’s a cultural shift rooted in a surprisingly universal desire for authenticity.

The question for every marketer now is: How do we innovate with AI without losing the very people we’re trying to connect with? Ever shared something you thought was clever or funny online, only to be met with … outrage?

MarTech ‘AI fatigue is real, and it’s costing brands more than engagement’, Steve Bevilacqua

Time To Ask A Neighbour To Watch Your … Socials?

Leaving your social media on autopilot while you're away? In 2025, that’s like leaving your front door wide open. The neighbourhood is changing faster than ever.

That reliable hashtag strategy you perfected last year is fading, and Instagram's new layout might be cropping your beautiful images into oblivion. Meanwhile, TikTok is quietly turning into a search engine, and LinkedIn has decided it's had enough of engagement bait.

This 2025 update is the friendly, in-the-know neighbour who tells you what’s really going on. It’s a quick, essential guide to ensure the content you're creating is actually built for how the platforms work today.

Ready for a quick look over the fence?

From Holiday Photos to Mastering The Product Branding 

Maybe you're the one scrolling with a hint of envy, or maybe you're the one trying to capture that perfect sunset shot for your own grid.

All that care you put into choosing the right angle, the perfect filter, and a caption that gets a reaction... What if you applied that same energy to your brand's marketing images? The principles are surprisingly similar, but the stakes for your business are much higher.

This simple guide from Tycoon Story is a roadmap. It breaks down why some photos grab all the attention while others are forgotten, and it has nothing to do with luck. It reveals the simple ABCs of a winning image strategy—from the technical bits (like why that massive beach panorama is slowing down your website) to the secrets of making your visuals consistent, compelling, and discoverable on Google.

Mastering Image Strategies For Better Digital Marketing Results by Sameer, Tycoon Story

Book A Big Holiday, Book A Growth Plan

Already daydreaming about your next proper holiday escape? A long-haul flight, a new time zone, a complete reset. What if the key wasn't just hitting this quarter's targets but fundamentally rethinking your company's growth for the next year?

This insightful piece from CMSWire argues that too many leaders are stuck in a short-term loop with their digital commerce, chasing immediate wins while missing out on the kind of transformational growth that really pays off.

The author lays out three distinct models every CMO should master to break the cycle:

The Core: How to perfect and profit from what you already do

The Increment: How to safely test new channels and ideas without betting the farm

The Invention: How to boldly create entirely new business models that future-proof your brand

It’s a framework for balancing the daily pressures of the job with the strategic vision required to build a resilient, dominant brand. Think of it as a flight plan for your business—one that could make that dream holiday a reality.

3 Digital Commerce Growth Models Every CMO Should Master by Ant Duffin,CMSWIRE.

‘Affordable Prestige’ As eCommerce’s 'Last-Minute Booking'  

We all know the thrill of a last-minute booking. It’s not the two-week, meticulously planned holiday; it’s the spontaneous weekend city break. It’s an affordable, low-commitment taste of luxury that feels exciting, fresh, and entirely driven by impulse.

This is the new mindset for "affordable prestige." As the Mintel on fragrance social media trends highlights, Gen Z and Alpha consumers are bypassing the commitment of a full-sized, £150 bottle. Instead, they’re seeking the thrill of discovery with high-end sample sets and mini-bottles. They are, in essence, looking for that last-minute booking for their scent wardrobe.

Now, what if you treated your entry-level products the same way? This isn't a discount strategy; it's a positioning strategy. On your eCommerce site, are you still selling your discovery sets as just a "trial" or a "step towards" a bigger purchase?

GA Not Working? Like A Blocked Account During Holidays

There’s no feeling quite like it. You’ve planned the perfect trip. But when you get to the border, there’s a problem with your credit card. Your holidays are on hold.

That same sinking feeling hits when you log into Google Analytics, expecting data, only to find … nothing. It's a digital nightmare, and it can turn you into - panic mode.

Nice emergency link:

Google Analytics Not Working? Here are the solutions by Julius Fedorovicius, Google Analytics Tips

Fancy A Trip to Spain? Pack Your eCommerce.

Thinking of a trip to Spain this year? Great idea. But while you’re planning your tapas tour, you might want to make a business plan, too.

Why? Because according to the latest figures, the Spanish eCommerce market isn't just hot; it's booming, with over 13% year-over-year growth and a record-breaking 1.8 billion online transactions last year.

But here’s the crucial detail for your business: Spanish shoppers are looking abroad.

A staggering 61.5% of eCommerce revenue came from purchases on foreign websites. They are actively looking for and buying from international stores just like yours, especially in high-performing sectors like travel and fashion.

Ecommerce in Spain increases over 13% by Pleuni, Ecommerce News

There you have it—a quick trends check-in. It’s clear that success today isn't about one single thing. It’s a delicate balance: The human touch required to guide our AI, the strategic foresight to build long-term growth, the creative instinct to make our visuals connect, and the technical diligence to ensure it all actually works.

More than anything, it requires a clear head and a fresh perspective, which are impossible to get when you’re worried about leaving the proverbial iron on. By taking care of these checks before you go, you’re not just improving your marketing; you’re giving yourself permission to have a real break.

Now, go and enjoy it. Have fun, get some rest, and come back ready to make an impact. After all, a clear mind is the first step toward brilliant results.