Victoria's Secret, the world-renowned lingerie and beauty retailer, has achieved what many companies can only dream of - an astonishing 5700% ROI from their marketing automation implementation. Even more impressively, activities supported by the SALESmanago platform account for a remarkable 31% of all transactions in their online store.
Through effective segmentation, personalised campaigns, and advanced automation processes - including abandoned cart recovery and welcome message programmes - the brand has not only increased its contact base by 56% annually but also improved email open rates by 16%. How did the company manage to expand its e-commerce presence across Latin American markets so effectively while maintaining long-term profitability? Read the full case study below.
Share with Your Community
Latest posts
April 23, 2025
Contextual Personalisation – The Foundation of Modern Customer Experience
For years, I've observed how personalisation has revolutionised eCommerce, influencing the way brands build relationships with customers. Delivering content and offers that cater to the individual needs of users has become crucial. However, the real game-changer in this field is contextual personalisation – an approach that gives Customer Experience an e...
April 23, 2025
#Growth Hack Series: 5 Must-Try Tips to Ignite Your Website Visitor Engagement
Your website is often the first point of contact with potential customers. Are you making the most of it? It's not just about looking good; it's about creating an experience that captivates visitors and encourages them to connect with your brand. Let's dive into some actionable tips to boost engagement and turn those casual browsers into loyal ...
April 22, 2025
It Walked So It Could Run: AI Key to Traffic, Social Commerce Scales, Giants Fall - 18% drop in stock values
Trends speed up, as we closed the first quarter, we saw shifts in the digital marketing landscape. With the rise of generative AI, the explosive growth of social commerce, and the looming struggles facing global e-commerce giants, it’s clear: the rules of engagement are changing again and faster than ever. This month, we explore three pivotal trends that are reshapin...