Victoria's Secret, the world-renowned lingerie and beauty retailer, has achieved what many companies can only dream of - an astonishing 5700% ROI from their marketing automation implementation. Even more impressively, activities supported by the SALESmanago platform account for a remarkable 31% of all transactions in their online store.
Through effective segmentation, personalised campaigns, and advanced automation processes - including abandoned cart recovery and welcome message programmes - the brand has not only increased its contact base by 56% annually but also improved email open rates by 16%. How did the company manage to expand its e-commerce presence across Latin American markets so effectively while maintaining long-term profitability? Read the full case study below.
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