In today's fast-paced eCommerce landscape, achieving exceptional marketing ROI might seem like chasing a unicorn. Yet, Converse's online store, operated by Orbico, has cracked the code with a staggering 3,663% ROI on their marketing automation implementation. Through their partnership with SALESmanago's Customer Engagement Platform, they've transformed their digital marketing approach, achieving up to 850% higher click-through rates and 161% higher open rates for dynamic emails compared to traditional mass campaigns.
But the real story lies in how a company with nearly three decades of distribution experience adapted to the digital age, turning automated personalization into a powerful engine for growth. Discover the full scope of their remarkable transformation and detailed implementation strategies in the complete case study below.
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