Salesmanago Blog | eCommerce Marketing, Automation & AI Insights

Personalisation and Consistency Across Channels

Growth Stage Assessment:

Monnari could be identified as an aspiring "Major Market" stage on the Salesmanago's Growth Framework. This phase is characterised by optimising operations, growing customer engagement, and improving retention strategies.

Key characteristics defining this stage:

• Customer Diversity: Monnari has a broad customer base but required improved personalisation to cater to individual preferences.

• Omnichannel Challenges: With a strong presence across multiple channels, Monnari sought to unify its messaging for a seamless customer experience.

• Retention Goals: Increasing Customer Lifetime Value (CLV) and brand loyalty as critical growth indicators.

Challenges faced included:

• Delivering personalised offers at optimal moments.

• Ensuring attractive and consistent omnichannel communication.

• Automating marketing processes to improve efficiency.

How SALESmanago Helped Monnari Achieve More

Solution Implementation:

SALESmanago collaborated with Monnari to deliver tailored solutions addressing their challenges:

1. Lead Generation:

   • Deployed dynamic pop-ups and forms to capture customer data and build a robust database.

2. Marketing Automation:

   • Implemented workflows for multi-stage abandoned cart recovery, dynamic remarketing, and post-purchase campaigns.

   • Launched onboarding, win-back, price drop, wishlist notification, and birthday campaigns to enhance engagement.

3. On-Site Personalisation:

   • Converted anonymous traffic through personalised messages and dynamic pop-ups.

   • Introduced the Personal Shopping Inbox and social proof mechanisms to stimulate purchases.

4. Segmentation:

   • Developed behavioural, transactional, and hyper-segmentation strategies based on customer activity and preferences.

5. Omnichannel Communication:

   • Integrated email, SMS, web push, and on-site communication to ensure cohesive and effective messaging.

Quantifiable Success in Acquisition, Engagement, and Revenue

Monnari experienced exceptional results within the first year of implementation:

• Acquisition: A 20.8% growth in the customer database was achieved through enhanced lead generation efforts.

• Engagement: Dynamic email campaigns outperformed traditional ones, achieving 213% higher open rates and 1,118% higher click-through rates.

• Conversion:

- SMS campaigns recorded a 36.38% click-through rate.

- Web push notifications contributed a 1.21% conversion rate.

- Personalised marketing campaigns accounted for 46.46% of total sales.

• Revenue Growth: The average order value increased by 11%, with SALESmanago facilitating 45% of all transactions (12% year-over-year growth).

• ROI: Monnari achieved a staggering ROI of 5,621%.

How Monnari Achieved 5,621% Return on Investment

By leveraging SALESmanago's advanced marketing platform, Monnari achieved over 56 times ROI. The high adoption rate of automation tools not only streamlined marketing operations but also significantly enhanced resource allocation and efficiency.

Looking ahead, Monnari plans to capitalise on several growth opportunities:

• RFM Segmentation: To better categorise and target customers based on purchasing behaviour.

• AI Recommendations: For improved product recommendations and personalised shopping experiences.

• Loyalty Program: Developing a comprehensive omnichannel loyalty initiative to foster deeper customer retention and engagement.

Conclusion

Partnering with SALESmanago has enabled Monnari to revolutionise its marketing and sales strategies. The brand has successfully transitioned to a more personalised, efficient, and impactful approach, driving significant growth across acquisition, engagement, and sales. With SALESmanago's Growth Framework, Monnari is well-positioned to explore new opportunities and set benchmarks in the fashion and retail industry.