SAVICKI, the eCommerce leader in the Wedding & Engagement jewellery segment in Poland, has achieved an extraordinary 11,754% ROI from implementing marketing automation through SALESmanago - a result that demonstrates the remarkable potential of personalised digital marketing in the sensitive jewellery industry. With over 45 years of family tradition behind them, SAVICKI has leveraged advanced audience segmentation and content personalisation to support more than 45% of their transactions through the platform.
Their omnichannel approach has delivered impressive metrics, including a 622% higher click rate and 206% higher open rate for dynamic emails with 1-to-1 recommendations compared to traditional mass emails. How did this jewellery retailer, now operating across seven European markets, transform customer relationships and dramatically increase retention through intelligent product recommendations and tailored communication strategies? Read the full case study below.
Share with Your Community
Latest posts
May 14, 2026
How to Build a Customer Loyalty Program That Actually Works
Google "what percentage of loyalty programs fail" and you'll get a wider range than the Andes (world’s longest mountain range for those of you who failed Geography). Depending where you read anywhere from 20% to 97%. That tells you two things. First, nobody really agrees on what "fail" even means. Second, quite a lot of loyalty programs aren&...
May 7, 2026
Omnichannel vs Multichannel: What's the Difference (and Does It Actually Matter?)
You’ve seen the slide before. You know the one with your brand in the middle, channels radiating outward like a proud little sun. Email, SMS, web push, social, paid ads, on-site personalisation, maybe a loyalty program if you're feeling ambitious. It says "
April 30, 2026
April’s Trends: Treatonomics is No Fool’s Recipe
This month isn’t about being fooled by the next massive industry panic or buying into stressful, hyper-complex tech trends. Low-friction joy? Welcome to the era of Treatonomics.