Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Imagine a cosmetic brand capable of increasing email efficiency twelvefold. Sounds impossible? Not for Yves Rocher, the European pioneer of natural cosmetics, who achieved precisely this impressive result by switching from mass campaigns to personalised, dynamic messages.
What's more, their birthday communications deliver results 200% better than standard mass mailings. In a world where consumers are bombarded with advertisements from every direction, Yves Rocher has discovered the golden formula for capturing customer attention and significantly increasing conversion rates. Discover the full success story in the complete case study below.
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