Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
In the competitive world of outdoor retail, creating meaningful connections with customers can be as challenging as scaling a difficult mountain face. Yet 8a.pl, Poland's leading outdoor clothing and equipment retailer, has mastered this climb through intelligent marketing automation.
The results speak volumes: an extraordinary 179x return on investment from their SALESmanago implementation, with 39% of all transactions supported by the platform. Most impressively, dynamic emails outperform standard communications with a staggering 394% higher click-through rate and 139% higher open rate compared to mass campaigns.
How did 8a.pl achieve these summit-worthy results?
Discover the complete implementation details and comprehensive strategies in the full case study attached below.
Share with Your Community
Latest posts
June 27, 2025
What is Digital Marketing and Why is it Essential for Businesses in 2025?
The emergence and development of the internet have gradually led to shifts in paradigms across many aspects of social life and the economy. The extent to which online commerce has grown is supported by focused efforts in digital marketing. This either successfully replaces traditional marketing or forms part of an integrated omnichannel marketing strategy. The idea i...
June 24, 2025
Trends To Tune up for Summer Success
June marks a pivotal moment for marketers. Summer campaigns are in full swing, consumers are dreaming of holidays, and the mid-year point offers a perfect opportunity to review what's working and what isn’t. Whilst it’s tempting to ease off the accelerator in summer, smart marketers use this time to fine-tune their strategy for maximum impact.But where sh...
June 18, 2025
Transforming Fashion Retail: Monnari's Growth Story
Monnari, a distinguished Polish clothing brand with a 25-year tradition, is celebrated for its unique designs tailored specifically for Polish women. By blending tradition with modernity, Monnari offers timeless, versatile wardrobes while paying meticulous attention to design details. With a mission to serve its community, Monnari operates an extensive retail network...