In the competitive world of outdoor retail, creating meaningful connections with customers can be as challenging as scaling a difficult mountain face. Yet 8a.pl, Poland's leading outdoor clothing and equipment retailer, has mastered this climb through intelligent marketing automation.
The results speak volumes: an extraordinary 179x return on investment from their SALESmanago implementation, with 39% of all transactions supported by the platform. Most impressively, dynamic emails outperform standard communications with a staggering 394% higher click-through rate and 139% higher open rate compared to mass campaigns.
How did 8a.pl achieve these summit-worthy results?
Discover the complete implementation details and comprehensive strategies in the full case study attached below.
Share with Your Community
Latest posts
March 19, 2026
Why AI in eCommerce Is an Infrastructure Problem First
I've spent a lot of time over the past few years in conversations about AI. With boards, with investors, with commercial teams. The question is almost always the same: “When are we going to have AI doing this for us?”My answer is always the same too: sooner than you think, but not in the way you’re imagining.
![The Preppy Revival - Mar[ch]Tech Trends](/assets/images/blog/pages/hero/march-preppy-eng-26.png)
March 17, 2026
The Preppy Revival - Mar[ch]Tech Trends
Being real for a second: looking at your MarTech stack right now probably feels a lot like staring into your wardrobe at the start of a new season. It’s stuffed full of 2024’s "fast-fashion" tools, outdated metrics, and aggressive conversion tactics that simply don’t fit the 2026 consumer
March 13, 2026
The Growth Hacking Series: Stop Customer Churn With AI Crystal Ball
In the growth game, we spend a ridiculous amount of energy flirting with strangers. We obsess over the "new acquisition" hunt, yet often treat our existing customers as static assets. As long as they don’t hit "Unsubscribe," we assume they are fine.