In the competitive world of outdoor retail, creating meaningful connections with customers can be as challenging as scaling a difficult mountain face. Yet 8a.pl, Poland's leading outdoor clothing and equipment retailer, has mastered this climb through intelligent marketing automation.
The results speak volumes: an extraordinary 179x return on investment from their SALESmanago implementation, with 39% of all transactions supported by the platform. Most impressively, dynamic emails outperform standard communications with a staggering 394% higher click-through rate and 139% higher open rate compared to mass campaigns.
How did 8a.pl achieve these summit-worthy results?
Discover the complete implementation details and comprehensive strategies in the full case study attached below.
Share with Your Community
Latest posts
November 28, 2025
Why MCP is the Key to Unifying the MarTech Stack and Scaling AI
The eCommerce landscape is clear: AI is the future of growth. But this promise is constantly being challenged by a single problem: fragmentation. We must shift from a situation where integrating two systems takes months of engineering work to where complexity is handled by the platform, and we can focus on business execution.
November 24, 2025
The Stranger Trends of November 2025: A Campaign Guide for the 'Black Time'
Welcome to the table, traveller. Grab your dice and pour a strong cuppa. We are entering the darkest chapter of the 2025 campaign: The Black Time for Promo. The Dungeon Master has set the Difficulty Class to 25, the fog of the "Upside Down" has rolled into the marketplace, and the reliable spells you cast in Q3 are fizzling out.In this session, you a...
November 21, 2025
Top 10 Marketing Automation Tools for eCommerce Start-ups for 2026
In 2026, building momentum quickly is everything. For ambitious startups, a modern marketing automation platform is the multiplier. These systems help you send the right message at the right time, reduce repetitive work, and turn leads into customers without burning out your team. We'll explore ten tools that move you beyond basic email to personalised, unified ...