Take a cheese cooperative steeped in tradition, crafting Parmigiano Reggiano since 1967, nestled in Italy’s renowned “food valley.” Now, picture them taking their age-old craft and propelling it into the digital age with impressive results. That’s the story of 4 Madonne Caseificio dell’Emilia.
The Challenge: Maintaining Tradition in a Digital World
While 4 Madonne boasted a loyal customer base, the digital revolution presented a challenge. They needed to expand their reach and build deeper relationships with customers online. Their goals were clear. They needed first to understand who their most valuable customers were and tailor messaging accordingly. The next step was to make existing communication and seasonal campaigns more impactful. Finally to engage visitors and drive conversions with relevant content – and keep them coming back for more.
Partnering with SALESmanago and Magilla
4 Madonne implemented a strategic blend of marketing automation tools from targeted automation, re-engagement campaigns, automated buyer journeys to strategic pop-ups.
Check the details of the solutions implemented
The Results: A Delicious Slice of Success
The impact was truly impressive. Customer retention skyrocketed, with churn dropping by 21% over two years. Average order value among repeat customers grew by 57%, showcasing loyalty. A 33% increase in monitored contacts and a 24% jump in customers providing their birthdays signifies a more engaged audience.
Click here for more numbers
Congratulations to these cheese legends going digital. Can’t wait to see more!
Share with Your Community
Latest posts
March 10, 2026
B2B Marketing Automation: The Guide That Doesn't Lie to You
Every B2B marketing automation guide promises the same thing. Implement this platform, follow these steps, watch your pipeline fill up. What they don’t mention: 49% of marketers can’t measure ROI from their automation. Sales ignores 79% of marketing-generated leads. And most compan...
March 4, 2026
Practical Omnichannel Retail Integration Strategies (And Why Most of Them Are Already Broken)
Somewhere in your company's Google Drive, there is a slide deck. It has a title like "Omnichannel Transformation Roadmap" or "Unified Commerce Vision FY24." There is a diagram with your brand in the middle and channels radiating outward like a very confident star. Someone presented it to leadership. Everyone nodded. There was applause, or at ...
February 27, 2026
February’s Gold: Fixing the Post-New-Year Burnout with Digital Kintsugi
Let’s be honest: February is usually the month where the marketing "magic" goes to die.By now, the neon glow of January’s cybernetic resolutions has faded. Your clients are tired, their smartwatches are judging their lack of sleep, and that frantic "New Year, New Me" energy has been replaced by a collective, digital burnout. In the high-end...